christmas crochet kits
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible71.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$15.70avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$5.99–$26.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 6% kills the launch gate
Competition
Bad71%top-5 click share — a locked-up shelf
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Market size
Bad$16K$16K/yr · 59K searches
Competition
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
11
Top-5 brand share
71%
Open market
21%
- ALODNY23%
- AUGVO14%
- Lucift13%
- Tierong12%
- Yunlly8%
- POP COCHE8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ALODNY Crochet Kit for Beginners Christmas Crochet Kit for Beginners Adults Knitting Kits Hooks Yarn Set with Step-by-Step Video Tutorials
ALODNY$10.524.1★518 rev
AUGVO Christmas Crochet Kit for Beginners Crochet Starter Kits for Adults Amigurumi Craft Knitting Crochet Animals Kits with Step-by-Step Video Tutorials 5 Pack Gnome
AUGVO$20.184.5★16 rev
Lucift DIY Crochet Christmas Tree Kit Handmade Holiday Decoration Set Beginner Christmas Kit Tree Bow Pearl Embellishment Christmas Craft Kit with Hook Beads & Instructions (Red+Green)
Lucift$5.992.7★11 rev
Tierong Crochet Kit for Beginner Gingerbread Man Crochet Kit with Step-by-Step Video Instructions Easy to Learn for Ideal Christmas Gift for Adults
Tierong$17.584.4★21 rev
Yunlly 8 Pcs Christmas Crochet Kit for Beginners Christmas Crochet Starter Kit DIY with Instructions and Video Tutorials for Beginners Adults and Kids Knitting Craft Supplies
Yunlly$26.563.5★11 rev
Newest
by launch date
EOKPHULL Crochet Kit for Beginners Easy DIY Crochet & Knitting Kit for Adults with Step-by-Step Video Tutorials Yarns Stuffing Crochet Hook and Accessories Crochet Craft Set
EOKPHULL$14.4012 rev
POP COCHE Christmas Crochet Kit for Beginners Crochet Starter Kits for Adults Amigurumi Craft Knitting Crochet Animal Kit with Step-by-Step Video Tutorials 3 Christmas Gnomes (40%+ Yarn)
POP COCHE$19.1941 rev
AUGVO Christmas Crochet Kit for Beginners Crochet Starter Kits for Adults Amigurumi Craft Knitting Crochet Animals Kits with Step-by-Step Video Tutorials 5 Pack Gnome
AUGVO$20.1816 rev
Lucift DIY Crochet Christmas Tree Kit Handmade Holiday Decoration Set Beginner Christmas Kit Tree Bow Pearl Embellishment Christmas Craft Kit with Hook Beads & Instructions (Red+Green)
Lucift$5.9911 rev
Tierong Crochet Kit for Beginner Gingerbread Man Crochet Kit with Step-by-Step Video Instructions Easy to Learn for Ideal Christmas Gift for Adults
Tierong$17.5821 rev
Trending
90-day click momentum
ACRNIGHEET 3PCS DIY Snowman Crochet Kit for Adult Beginners - Christmas Starter Kit With Step-by-Step Tutorials - Winter Decor Knitting Kit
ACRNIGHEET$7.795.0★
EOKPHULL Crochet Kit for Beginners Easy DIY Crochet & Knitting Kit for Adults with Step-by-Step Video Tutorials Yarns Stuffing Crochet Hook and Accessories Crochet Craft Set
EOKPHULL$14.404.0★
Lucift DIY Crochet Christmas Tree Kit Handmade Holiday Decoration Set Beginner Christmas Kit Tree Bow Pearl Embellishment Christmas Craft Kit with Hook Beads & Instructions (Red+Green)
Lucift$5.992.7★
AUGVO Christmas Crochet Kit for Beginners Crochet Starter Kits for Adults Amigurumi Craft Knitting Crochet Animals Kits with Step-by-Step Video Tutorials 5 Pack Gnome
AUGVO$20.184.5★
Tierong Crochet Kit for Beginner Gingerbread Man Crochet Kit with Step-by-Step Video Instructions Easy to Learn for Ideal Christmas Gift for Adults
Tierong$17.584.4★
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -11.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 40.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The kit includes written instructions as well”
“It's a nice kit if you can crochet and understand crochet”
“The finished products are beautiful”
“Cute and convenient kit for beginners”
“the project was very cute”
“so i think this kits a good value too”
“the quality seems to be good”
“The colors are nice and vibrant and the quality seems to be good”
“makes a great gift too”
“Beautiful Ornament Covers”
What buyers complain about
“The instructions and videos are hard to follow”
“Arms and legs are a little hard to make”
“Yarn is not the best”
“buttons were missing”
“I would absolutely not suggest starting here”