christmas craft supplies
Skip itPrices mostly outside the sweet spot ($4.60–$14.66) — this niche doesn't clear our bar today.
Review moat
Great255.75avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Good2.6%return rate — above 6% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.49avg listing price — sweet spot $15–$100
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$17K$17K/yr · 66K searches
Price range
Bad$4.60–$14.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
21
Top-5 brand share
56%
Open market
37%
- Generic15%
- YGDZ12%
- Quacc11%
- FULUSODO10%
- Vellibring8%
- ZJDL7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Christmas Resin Embellishments 40 Pieces Assorted Styles Xmas Tree Santa Claus Snowman Gift Box Design Resin Flatbacks for DIY Crafting Phone Case Scrapbooking (Red)
Generic$8.084.9★23 rev
Quacc 100pcs Mini Triple Leaf Holly Berries Christmas Simulation Holly Berries Artificial Holly Leaves for Christmas Wreath Card Gift Tags Table Decorations (3.5CM)
Quacc$5.494.5★226 rev
YGDZ 100 PCS Mini Christmas Bows Small Plaid Ribbon Bows for Crafts 1 Inch Tiny Buffalo Plaid Burlap Bows for Christmas Decor Gift Wrapping Christmas Tree Ornament Bows
YGDZ$6.874.7★191 rev
Vellibring 120PCS Christmas Cute Resin Flatback Slime Charms60 Styles Bulk Christmas Cartoon Making Kit Decorations for Holiday DIY Craft Phone Cases Nails Scrapbooking
Vellibring$14.664.7★164 rev
200pcs Christmas Resin Charms for Crafts Christmas Slime Flatback CharmsOrnament Scrapbooking DIY Crafts Miniature Ornaments for Christmas Embellishments Craft Supplies Mini Christmas Decorations
ZJDL$11.234.5★90 rev
Newest
by launch dateYGDZ 100 PCS Mini Christmas Bows Small Plaid Ribbon Bows for Crafts 1 Inch Tiny Buffalo Plaid Burlap Bows for Christmas Decor Gift Wrapping Christmas Tree Ornament Bows
YGDZ$6.87191 rev
YGDZ 100 PCS Mini Christmas Velvet Bows Small Bows for Xmas Crafts 1 Inch Tiny Red Green Brown Velvet Bowknot for Christmas Gift Wrapping DIY Christmas Decor
YGDZ$7.8629 rev
Vellibring 120PCS Christmas Cute Resin Flatback Slime Charms60 Styles Bulk Christmas Cartoon Making Kit Decorations for Holiday DIY Craft Phone Cases Nails Scrapbooking
Vellibring$14.66164 rev
Yxtwaeh 210 Pcs Mini Christmas Decorations for Crafts Holly Leaves with Berries Miniature Snowflake Resin Charms Santa Snowman Flatback Embellishments for Xmas Wreath DIY Craft
Yxtwaeh$9.914 rev
FULUSODO 100pcs Christmas Embellishments Set Flat Back Bulk Mixed Resin Ornament Scrapbooking Set
FULUSODO$7.9917 rev
Trending
90-day click momentum
FULUSODO 60pcs Christmas Set Rainbow Peppermint Set for Ornament Scrapbooking
FULUSODO$4.605.0★
YGDZ 100 PCS Mini Christmas Bows Small Plaid Ribbon Bows for Crafts 1 Inch Tiny Buffalo Plaid Burlap Bows for Christmas Decor Gift Wrapping Christmas Tree Ornament Bows
YGDZ$6.874.7★
Dress It Up 2478 Holly Jolly Christmas Embellishment Green
Dress It Up$7.254.2★
YGDZ 100 PCS Mini Christmas Velvet Bows Small Bows for Xmas Crafts 1 Inch Tiny Red Green Brown Velvet Bowknot for Christmas Gift Wrapping DIY Christmas Decor
YGDZ$7.864.1★
Christmas Resin Embellishments 40 Pieces Assorted Styles Xmas Tree Santa Claus Snowman Gift Box Design Resin Flatbacks for DIY Crafting Phone Case Scrapbooking (Red)
Generic$8.084.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 88.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The size is perfect”
“Beautiful pieces”
“Good deal”
“perfect for crafting”
“bright color”
“Pretty buttons”
“Just what we were looking for”
“Very durable”
“Good quality and cute charms, I used in resin to make ornaments”
“they do great with a dab of glue too”
What buyers complain about
“not completely satisfied because size”
“Bert cheaply made”
“A few of the items crumbled”
“Red decorations are orange not red”
“Not worth it”
“There is no adhesive or anything”
“Very cheesy looking only a couple buttons worth using- wont buy again”
“photo misleading”
“like a plastic type fabric”
“though not all the pieces have holes for sewing down”