christmas card making kit
Worth a lookShows a thin review moat (227 avg reviews), but a small market ($48K/yr) keeps it on the watch list.
Review moat
Great226.72avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 6% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.84–$45.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.41avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$48K$48K/yr · 84K searches
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
30
Top-5 brand share
65%
Open market
32%
- Katy Sue30%
- Koqye18%
- Echo Park Paper7%
- COCHIE5%
- Seagoodbye5%
- IRIDESCENT3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Koqye Christmas Scrapbook Kit - 157-Piece DIY Craft Supplies for Holiday Cards Journals & Gifts Includes Notebook Washi Tape Stickers & More (Merry Christmas and New Year)
Koqye$11.584.8★9 rev
Katy Sue Christmas Flower Pots Card Making Kit. Contains 8 x 300 GSM Cards Envelopes 3D Die-Cut Decoupage Paper Bows Sticky Foam Pads & 2 Sheets of Christmas Sentiment Banners
Katy Sue$19.814.6★124 rev
Katy Sue Christmas Garden Picket Fence Card Making Kit - 8 Shaped Cards Die-Cut Embellishments Background Scenes Foam Pads Instructions & 8 Envelopes for Christmas Card Making Supplies. UK-Made.
Katy Sue$18.974.6★115 rev
Christmas Village 6x13 Chipboard Words & Phrases
Echo Park Paper$3.845.0★5 rev
Katy Sue Nativity Scenes Pop Up Christmas Card Making Kit for Adults. Makes 12 Cards & Contains Nativity 3D Die-Cut Decoupage Supports Envelopes Instructions & Foam Pads for Christmas Card Making
Katy Sue$19.044.3★98 rev
Newest
by launch date
Wnqou 24 Sheets Christmas Bullet Note Stickers Set 4 Color Winter Themes Rub on Transfers for Crafts Snow Style Scrapbook Journaling Card Making Christmas Decorations & Gifts
Wnqou$4.87414 rev
Vintage Christmas Stickers 50PCS Transparent PET Santa Claus Snowman Sticker Pack for Kids Teens Waterproof Holiday Stickers Decals for Scrapbook Laptop Phone Water Bottle Christmas Gifts for Kids
XINCOOL$4.3449 rev
ojustbeok 24 Sets Christmas Gingerbread Craft Kit for 3D Gingerbread House Card Making Your Own Festive Winter Greeting Cards Xmas DIY Card Crafts for Holiday Home Art Crafts Supplies
ojustbeok$12.293 rev
COCHIE 24 Sets Christmas Card Making Kits 3D Christmas Tree Card Making Craft Kits for Kids Holiday Greeting Cards Bulk for Home Classroom Activities
COCHIE$17.018 rev
50 Pieces Christmas Themed Transparent Stickers for Scrapbooking Ornament Ball Self-Adhesive Scrapbooking Stickers Supplies Journal Stuffers for Adult Card Making Letters DIY
WASHBO$4.31442 rev
Trending
90-day click momentumWnqou 24 Sheets Christmas Bullet Note Stickers Set 4 Color Winter Themes Rub on Transfers for Crafts Snow Style Scrapbook Journaling Card Making Christmas Decorations & Gifts
Wnqou$4.874.6★
LDCRE Tis Season Merry Christmas Sentiments Sayings Phrase Clear Stamp for Card Making Decoration DIY Scrapbooking Merry Christmas Blessing Words Clear Stamp
LDCRE$4.724.5★
Whaline 12 Rolls Christmas Vintage Washi Tape Santa Claus Snowman Xmas Tree Bell Washi Tape Masking Decorative Party Gift Paper Tape for DIY Craft Scrapbook Decor Party Favor Supplies
Whaline$10.374.3★
Christmas Village 6x13 Chipboard Words & Phrases
Echo Park Paper$3.845.0★
Vintage Christmas Stickers 50PCS Transparent PET Santa Claus Snowman Sticker Pack for Kids Teens Waterproof Holiday Stickers Decals for Scrapbook Laptop Phone Water Bottle Christmas Gifts for Kids
XINCOOL$4.344.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 15.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great verses excellent product”
“Easy to use”
“Perfect as described”
“Great value”
“These cards are going to be such fun”
“Great for cards”
“They are also brightly colored”
“Sturdy and solid, cool and foldable”
“Nice stamps, clear print quality with pigment ink”
“I like the designs”
What buyers complain about
“Small”
“youll have to press hard”
“Mine broke”
“Overall a bit disappointed for the price”
“Paper was too thin”
“Paper was too thin”
“not as described”