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christmas beads

Worth a look58/100

christmas beads shows a fragmented shelf (top 5 take 24% of clicks), but a small market ($123K/yr) keeps it on the watch list.

Market/yr

$123K

Growth (1y)

+309.2%

Products

80

Brands

56

was 76 a year ago

Sellers

61

Price range

$3.66–$31.46

Returns

2.0%

Rating

4.6★

58/100

Worth a look

Scored 58/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
6
×0.30
Growth
86
×0.30
Competition
91
×0.20
Quality gap
33
×0.10
Returns
84
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +309.2% year over year.
53K26KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 55.8×

Competition

7%ZAUGONTW
  • ZAUGONTW7%
  • UPINS5%
  • PH PandaHall5%
  • ZHIYUXI5%
  • YAXINRUI5%
  • ZXOPM5%
  • Other (50 brands)68%

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen. 56 brands and 61 sellers compete here.

Brands

56 falling

was 76 a year ago

Sellers

61

Top 5 brand share

27%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 80 tracked products in this niche.

200 Pcs Christmas Polymer Clay Beads Mixed Heishi Spacer Beads Supplies for Women DIY Bracelet Earring Necklace Jewelry Making

200 Pcs Christmas Polymer Clay Beads Mixed Heishi Spacer Beads Supplies for Women DIY Bracelet Earring Necklace Jewelry Making

ZAUGONTW

$7.364.5★165 reviews

1000pcs Christmas Glass Beads for Jewelry Making Assorted Crystal Beads for DIY Crafts Bracelets Necklaces Earrings and Christmas Decorations Ornament KitsRed Green White

1000pcs Christmas Glass Beads for Jewelry Making Assorted Crystal Beads for DIY Crafts Bracelets Necklaces Earrings and Christmas Decorations Ornament KitsRed Green White

ZXOPM

$9.454.4★495 reviews

ZHIYUXI 400pcs Christmas Beads for Jewelry Making 6mm Glass Christmas Beads for Crafts Bracelets Pens Red and White Beads Red and Green Beads Assortment Bulk

ZHIYUXI 400pcs Christmas Beads for Jewelry Making 6mm Glass Christmas Beads for Crafts Bracelets Pens Red and White Beads Red and Green Beads Assortment Bulk

ZHIYUXI

$8.754.6★261 reviews

Gionlion Christmas Beads Bracelet Making Kit 800 Pcs Polymer Clay Beads Jewelry Kit for Girls Holiday DIY Craft with Christmas Crafts Charms Perfect Stocking Stuffer for Kids

Gionlion Christmas Beads Bracelet Making Kit 800 Pcs Polymer Clay Beads Jewelry Kit for Girls Holiday DIY Craft with Christmas Crafts Charms Perfect Stocking Stuffer for Kids

Gionlion

$9.704.7★1,000 reviews

BONNY BOXX 50pcs 16mm Christmas Acrylic Beads Snowman Santa Gingerbread Grinch Xmas Tree Bubblegum Chunky Beads for Xmas Decoration Garland Beadable Pen Jewelry Making DIY Home Decor

BONNY BOXX 50pcs 16mm Christmas Acrylic Beads Snowman Santa Gingerbread Grinch Xmas Tree Bubblegum Chunky Beads for Xmas Decoration Garland Beadable Pen Jewelry Making DIY Home Decor

BONNY BOXX

$8.844.9★51 reviews

210 Pcs Christmas Wooden Beads Decoration Red Green Buffalo Plaid Christmas Tree Ornaments Garland Colored Snowflake Farmhouse Wood Beads for Christmas Party Holiday DIY Crafts Jewelry Making 16 mm

210 Pcs Christmas Wooden Beads Decoration Red Green Buffalo Plaid Christmas Tree Ornaments Garland Colored Snowflake Farmhouse Wood Beads for Christmas Party Holiday DIY Crafts Jewelry Making 16 mm

Yonsya

$11.194.8★108 reviews

PH PandaHall 200pcs 8mm Christmas Crackle Glass Beads Red Green Beads Round Handcrafted Loose Bead Baking Painted Crackle Bead for Bracelet Necklace Earrings Christmas Jewelry Making Craft 5 Colors

PH PandaHall 200pcs 8mm Christmas Crackle Glass Beads Red Green Beads Round Handcrafted Loose Bead Baking Painted Crackle Bead for Bracelet Necklace Earrings Christmas Jewelry Making Craft 5 Colors

PH PandaHall

$7.954.6★335 reviews

1000PCS Christmas Beads Red Green White AB Color Beads for Bracelets

1000PCS Christmas Beads Red Green White AB Color Beads for Bracelets

BOARDFEB

$9.404.5★163 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality”

Color18%

“colors are very vibrant”

Value For Money10%

“worth the money”

Size-Overall8%

“Perfect size”

Fun/Entertainment Experience6%

“So fun and cute”

Brightness/Shine/Glow5%

“have a beautiful shine in the light”

Gifting Purpose5%

“Great birthday gift for my grand daughter”

Advertised Vs Actual Product4%

“Better than I expected”

Embellishment/Embroidery Quality4%

“This is a very nice assortment of beads”

Ease Of Use3%

“Easy to use”

What buyers complain about

Size-Overall31%

“really small”

Color20%

“Dull colors”

Material Quality8%

“NOT glass, deeply plastic”

Strength4%

“Nice beads, flimsy case”

Thickness4%

“Thinner than the ones I have found at craft stores”

Quality-Overall4%

“twice is bad quality control”

Ease Of Use4%

“the plastic container they are in was damaged so closing it after using is difficult”

Display Colors2%

“My only complaint is how there is limited amounts of beads of each color”

Print Quality2%

“Not enough letters”

Brightness/Shine/Glow1%

“they just don't sparkle like in the pictures”

Top return reasons

  • Size-Overall60%
  • Color14%
  • Advertised Vs Actual Product9%
  • Value For Money4%
  • Quality-Overall3%
  • Defective Material/Parts2%
  • Material Quality2%
  • Display Colors2%
  • Functionality-Overall1%
  • Shape/Style1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.79 median price · 2.2% median returns across 14,944 tracked niches.