chipboard
Worth a lookShows a thin review moat (357 avg reviews), but soft demand (-0.4% this quarter) keeps it on the watch list.
Review moat
Great356.55avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 6% kills the launch gate
Avg price
Good$14.55avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$4.95–$29.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$331K$331K/yr · 410K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
20
Top-5 brand share
66%
Open market
27%
- Bryco Goods18%
- JNENERY18%
- EcoSwift11%
- MagicWater Supply10%
- HORLIMER8%
- Goefun7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chipboard Sheets 8.5 x 11 - 100 Sheets of 22-Point Kraft Board for Crafts DIY Projects and Packaging - Durable Alternative to Cardboard Sheets and MDF Board
Bryco Goods$20.924.3★2,999 rev
JNENERY 10 Chipboard Sheets 8.5 x 11 22PT Book Board for Bookbinding Cardboard for Crafts Thick Chipboard and Sturdy Kraft Board Thin Cardboard Sheets for DIY Projects Packaging (Kraft)
JNENERY$5.814.5★256 rev
10 EcoSwift 8.5x11 Chipboard Cardboard Craft Scrapbook Material Scrapbooking Packaging Sheets Shipping Pads Inserts 8 1/2 inch x 11 inch Chip Board
EcoSwift$4.974.6★616 rev
AXELIP Chipboard Cardboard 8.5 x 11 inch 20 Sheets of 22 Point Kraft Board Flat Cardboard Inserts for Shipping Mailing Packing DIY Crafts
AXELIP$7.414.4★107 rev
Cardboard Sheets 14Pcs 25PT Chipboard Sheets 8.5 x 11 480gsm/177 lbs Heavy-duty Kraft Board Thick Cardboard Sheets Paperboard for Craft DIY Project Bookbinding Scrapbooking Sheet and Packaging
AZUREAL$6.704.6★67 rev
Newest
by launch date
24 Pack Chipboard Sheets 8.5 x 11 Inch 22pt Thin Kraft Cardboard for Scrapbooking Picture Frame Backing and Crafts (0.55mm Thick)
SCIETRIBE$7.1722 rev
Thin Chipboard Sheets 8.5 x 11 Goefun Kraft Chip Board for Crafts 100 Pack 22pt/0.5mm Lightweight Book Board for Book Binding Shipping & Frame Backing
Goefun$18.2918 rev
Heavy-Duty Chipboard Sheets 8.5 x 11-20 Pcs Goefun 80pt/2mm Thick Greyboard Book Board for Book Binding Scrapbooking Photo Backing DIY Projects
Goefun$16.5211 rev
Heavy-Duty Book Board 12.5x10Goefun 80pt/2mm Thick Grey Chipboard Sheets for Crafts Chip Board for Book Binding Scrapbooking Photo Backing DIY Projects 20 Pack
Goefun$21.6011 rev
Cricut Heavy Chipboard - 10 2mm Sheets (11 in x 11 in) - Durable Versatile Material for DIY Crafts - Compatible with Cricut Maker
Cricut$11.5364 rev
Trending
90-day click momentumHeavy-Duty Book Board 12.5x10Goefun 80pt/2mm Thick Grey Chipboard Sheets for Crafts Chip Board for Book Binding Scrapbooking Photo Backing DIY Projects 20 Pack
Goefun$21.605.0★
Thin Chipboard Sheets 8.5 x 11 Goefun Kraft Chip Board for Crafts 100 Pack 22pt/0.5mm Lightweight Book Board for Book Binding Shipping & Frame Backing
Goefun$18.294.8★
HORLIMER 20 Pack 8.5x11 Chipboard Sheets 80 PT Kraft Cardboard for Shipping Book Boards DIY Crafts
HORLIMER$14.184.7★
Heavy-Duty Chipboard Sheets 8.5 x 11-20 Pcs Goefun 80pt/2mm Thick Greyboard Book Board for Book Binding Scrapbooking Photo Backing DIY Projects
Goefun$16.525.0★
24 Pack Chipboard Sheets 8.5 x 11 Inch 22pt Thin Kraft Cardboard for Scrapbooking Picture Frame Backing and Crafts (0.55mm Thick)
SCIETRIBE$7.174.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Its good quality, easy to guy and trim”
“As advertised”
“thank you for the excellent price point”
“Very sturdy”
“If you need chipboard this is a great thickness, size and pack”
“They are durable”
“I like the size because it was so easy to work with”
“Easy to use”
“it works good for shipping artwork in mailing envelopes”
“Lightweight”
What buyers complain about
“Needs to be thicker”
“Flimsy”
“Not a great value for the price”
“Not as described”
“they're heavier than Kraftboard”
“a bit hard for paper hole puncher”
“Careful, might not be flat”
“The boards are a little thin”
“Simple design resulted in garbage results”
“not so light”