charms
Worth a look66/100charms shows low returns (1.7%), but strong incumbent ratings (4.5★) keeps it on the watch list.
Market/yr
$1.5M
Growth (1y)
+246.2%
Products
60
Brands
39
was 22 a year ago
Sellers
83
Price range
$5.74–$79.17
Returns
1.7%
Rating
4.5★
Worth a look
Scores 66/100 — above our 62-point bar, but a launch gate (market size, growth, or returns) failed.
Demand
Weekly Amazon search volume, last 104 weeks — +246.2% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: May · busiest ÷ quietest = 1.8×
Competition
- Acejoz14%
- SANNIX9%
- JIALEEY9%
- FIVEIZERO8%
- MGGFBLEY6%
- PH PandaHall5%
- Other (33 brands)50%
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen. 39 brands and 83 sellers compete here.
Brands
39 rising
was 22 a year ago
Sellers
83
Top 5 brand share
46%
Product shelf
All 60 tracked products in this niche.
200Pcs Charms for Jewelry Making Assorted Wholesale Mixed Bulk Metal Earring Bangle Charms for DIY Necklace Bracelet Jewelry Making and Crafting (Assorted Color)
Acejoz
$11.924.6★2,729 reviews
SANNIX 350Pcs Bracelet Charms Jewelry Making Charms Assorted Gold Plated Enamel Pendants for DIY Necklace Bracelet Earring Craft Supplies
SANNIX
$18.454.6★5,870 reviews
FIVEIZERO 100PCS Cute Slime Charms Kawaii Flatback Resin Charms
FIVEIZERO
$7.354.7★539 reviews
JIALEEY Wholesale Bulk Lots Jewelry Making Silver Charms Mixed Smooth Tibetan Silver Metal Charms Pendants DIY for Necklace Bracelet Jewelry Making and Crafting 100 PCS
JIALEEY
$5.744.6★35,650 reviews
YETOOME 100 Pcs Wholesale Bulk Lots Jewelry Making Charms Mixed Golden KC Gold Alloy Charms Pendants for Necklace Bracelet Jewelry Making and Crafting supplies
YETOOME
$6.884.6★479 reviews
JIALEEY 300 PCS Wholesale Bulk Lots Jewelry Making Charms Mixed Smooth Tibetan Silver Alloy Charms Pendants DIY for Bracelet Necklace Jewelry Making and Crafting
JIALEEY
$9.974.7★2,130 reviews
PH PandaHall 120pcs Shell Charms 6 Styles Spiral Seashells Craft Charms Cowrie Sea Shells Pendant Natural Shell Charm Conch Shells with Loop Bail for Halloween Earrings Summer Beach Jewelry Making
PH PandaHall
$10.824.6★198 reviews
MGGFBLEY Assorted Resin Charms for DIY Bracelet & Keychain Making Mini Candy Bear Fruit & Animal Style Charms for Crafts (30PCS)
MGGFBLEY
$10.334.6★117 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, nice dainty necklace”
“Colors are amazing”
“fair price”
“True to picture”
“Fits great”
“Very good design assortment”
“fun to use”
“theyre holding up pretty well”
“Easy to use”
“Great Gift”
What buyers complain about
“So small”
“Poor quality”
“Broke fast bad”
“Not at all as pictured”
“is not the colors”
“Chain is short”
“Not worth the money”
“a diamond already fell out”
“It didnt include glue”
“cheap plastic products”
Top return reasons
- Size-Overall46%
- Advertised Vs Actual Product13%
- Quality-Overall7%
- Value For Money5%
- Color5%
- Chain/Key Quality4%
- Defective Material/Parts3%
- Functionality-Overall2%
- Shape/Style1%
- Durability1%