charcoal pencils
Worth a lookShows low returns (0.7%), but soft demand (-23.5% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Great$19.38avg listing price — sweet spot $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Market size
Good$538K$538K/yr · 359K searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.49–$212.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,758.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
54
Top-5 brand share
72%
Open market
23%
- Aenir24%
- Brusarth24%
- PANDAFLY11%
- MARKART7%
- Winsor & Newton6%
- Amazon Basics5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aenir Charcoal Pencils for Drawing Set of 22 Professional Drawing Sketch Pencils Charcoal Art Supplies for Sketching Shading Artist Charcoal Supplies for Beginners & Pro Artists.
Aenir$10.984.8★729 rev
Brusarth Professional Charcoal Pencils Drawing Set - 6 Pieces Soft Medium and Hard Charcoal Pencils for Drawing Sketching Shading
Brusarth$5.494.7★1,100 rev
Aenir Charcoal Pencils for drawing Set of 12 Charcoal Drawing Pencils (S-Soft Soft Medium Hard) Art Supplies for Artist Sketching Shading
Aenir$6.804.6★284 rev
PANDAFLY Drawing Sketching Pencil Set 22 Piece Pro Art Pencil Kit - Graphite Pencils (12B-2H) Black and White Charcoal Pencils Charcoal Sticks Stumps Eraser Sharpeners
PANDAFLY$8.814.8★3,429 rev
Winsor & Newton Studio Collection 6 Count Charcoal Pencils
Winsor & Newton$8.894.7★6,764 rev
Newest
by launch date
GETFOO Drawing Sketching Pencil Set 21 Pack Art Pencil Kit with Graphite Pencils (14B-5H) Charcoal Pencil Ideal for Shading Blending Drawing Set for Beginners & Pro Artists
GETFOO$6.25117 rev
Geyoga 72 Pcs Professional Charcoal Pencils Bulk Soft Medium Hard for Drawing Charcoal Pencils for Art Painting Sketching Shading Drawing Blending Portrait Artists Students Christmas Stocking Gifts
Geyoga$27.4014 rev
Aenir Charcoal Pencils for drawing Set of 12 Charcoal Drawing Pencils (S-Soft Soft Medium Hard) Art Supplies for Artist Sketching Shading
Aenir$6.80284 rev
Amazon Basics Sketch and Drawing Art Supply Kit 17-Piece Charcoal and Pencil Set Black White
Amazon Basics$212.7434,230 rev
GETHPEN 27 Piece Charcoal Drawing Set - Professional Black & White Charcoal Pencils for Sketching Shading & Blending Graphite Sticks with Artist Art Supplies Kit (Beginners & Professionals)
GETHPEN$9.14562 rev
Trending
90-day click momentumWinsor & Newton Studio Collection 6 Count Charcoal Pencils
Winsor & Newton$8.894.7★
Faber-Castell Charcoal Sketch Set - 7 Piece Charcoal and Pastel Art Supplies Set
Faber-Castell$9.144.4★
Amazon Basics Sketch and Drawing Art Supply Kit 17-Piece Charcoal and Pencil Set Black White
Amazon Basics$212.744.7★
Geyoga 72 Pcs Professional Charcoal Pencils Bulk Soft Medium Hard for Drawing Charcoal Pencils for Art Painting Sketching Shading Drawing Blending Portrait Artists Students Christmas Stocking Gifts
Geyoga$27.404.9★
GETFOO Drawing Sketching Pencil Set 21 Pack Art Pencil Kit with Graphite Pencils (14B-5H) Charcoal Pencil Ideal for Shading Blending Drawing Set for Beginners & Pro Artists
GETFOO$6.254.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Great for drawing”
“Great value”
“As advertised”
“The accuracy of the colors are amazing”
“Nice set of pencils”
“easy to use”
“They are so smooth”
“do not break easily”
“So fun for my 10 year old”
What buyers complain about
“Which is not shown in the pictures”
“Other half just breaks immediately when trying hard to sharpen it”
“kneaded eraser unusable”
“Pencils are garbage”
“the colors could be brighther”
“The string to pull them starts a few rolls down so getting those first ones off is really a pain”
“Much smaller than thought”
“It broke apart”
“too costly”
“Well...when i try to sharpen the pencils the tips keep breaking off”