charcoal art supplies
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Great$17.61avg listing price — sweet spot $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good$324K$324K/yr · 252K searches
Price range
Okay$3.33–$212.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,629.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
87
Top-5 brand share
60%
Open market
35%
- Aenir16%
- PANDAFLY15%
- Strathmore15%
- KALOUR8%
- Faber-Castell6%
- HIFORNY5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 42 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aenir Charcoal Pencils for Drawing Set of 22 Professional Drawing Sketch Pencils Charcoal Art Supplies for Sketching Shading Artist Charcoal Supplies for Beginners & Pro Artists.
Aenir$10.984.8★729 rev
PANDAFLY 12 Pieces Compressed Charcoal Sticks Soft Medium Hard Black Square Vine Charcoal Sticks for Drawing Sketching Shading Charcoal Drawing Set for Beginners & Pro Artists
PANDAFLY$7.264.7★584 rev
Strathmore 300 Series Wire Bound Charcoal Pad 64 lb. Laid Surface 9 X 12 inches White 32 Sheets (330-9)
Strathmore$8.864.8★1,557 rev
KALOUR 15 Pro Compressed Charcoal Drawing Set with Blending Stumps- Soft Medium Hard and White Charcoal - Charcoal Sticks for Drawing Sketching Shading - Art Supplies for Artists Beginners Adults
KALOUR$9.374.5★174 rev
PANDAFLY Drawing Sketching Pencil Set 22 Piece Pro Art Pencil Kit - Graphite Pencils (12B-2H) Black and White Charcoal Pencils Charcoal Sticks Stumps Eraser Sharpeners
PANDAFLY$8.814.8★3,429 rev
Newest
by launch date
HIFORNY 100 PCS Drawing Set Sketching Kit Sketch Pencils Art Supplies with Graphite Charcoal Blending Tools & Accessories Portable Zippered Travel Case for Artists & Beginners
HIFORNY$30.55319 rev
HIFORNY 42 PCS Drawing Set Sketching Kit with Graphite & Charcoal Pencils Blending Tools Erasers & Accessories Portable Zippered Travel Case for Artists & Beginners
HIFORNY$15.58396 rev
Aenir Compressed Charcoal Sticks Set of 12 Soft Medium Hard Charcoal for Drawing Sketching & Shading Art Supplies for Artists Beginners & Adults
Aenir$8.9073 rev
Gueevin 24 Pcs Willow Charcoal Sticks Willow Charcoal Artists Beginners Students Perfect for Sketching Drawing Shading and Fine Art Christmas Gifts for Art (2-4mm4-5mm5-7mm7-9mm)
Gueevin$8.73354 rev
Trzzyan 25 PCS Willow Charcoal Sticks Ideal for Artists Beginners Students Perfect for Sketching Drawing Shading and Fine Art 5.7 Inches Long 2-4 4-5 5-7 7-9 (2-4)
Trzzyan$7.81129 rev
Trending
90-day click momentum
Amazon Basics Sketch and Drawing Art Supply Kit 17-Piece Charcoal and Pencil Set Black White
Amazon Basics$212.744.7★
HIFORNY 100 PCS Drawing Set Sketching Kit Sketch Pencils Art Supplies with Graphite Charcoal Blending Tools & Accessories Portable Zippered Travel Case for Artists & Beginners
HIFORNY$30.554.8★
Brusarth Charcoal Pencils for Drawing Set of 26 Professional Drawing Sketch Pencils Art Supplies for Sketching Shading Blending Artist Pencils for Beginners & Pro Artists
Brusarth$9.414.7★
Aenir Charcoal Pencils for drawing Set of 12 Charcoal Drawing Pencils (S-Soft Soft Medium Hard) Art Supplies for Artist Sketching Shading
Aenir$6.804.6★
Strathmore 300 Series Charcoal Paper Pad Glue Bound 11x17 inches 32 Sheets (64lb/95g) - Artist Paper for Adults and Students - Charcoal and Pastel
Strathmore$15.634.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Great for drawing”
“Great deal”
“As advertised”
“The different sizes are very nice”
“Easy to use”
“They blended with gentle touch”
“The accuracy of the colors are amazing”
“Lots of fun”
“They are definitely durable”
What buyers complain about
“product images are misleading”
“it broke apart”
“Poor quality”
“if you roll it then it won't stick”
“too small”
“Other half just breaks immediately when trying hard to sharpen it”
“2 of the grey charcoal came broken”
“Thin, not for me”
“take forever to get dirty”
“Well...when i try to sharpen the pencils the tips keep breaking off”