chalk pencils
Worth a lookShows low returns (1.3%), but prices mostly outside the sweet spot ($4.98–$14.85) keeps it on the watch list.
Returns
Great1.3%return rate — above 6% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,287.4avg incumbent reviews — the moat a new listing must climb
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Market size
Okay$192K$192K/yr · 242K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.14avg listing price — sweet spot $15–$100
Price range
Bad$4.98–$14.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
43
Top-5 brand share
67%
Open market
25%
- MARKART24%
- GENERAL'S13%
- KALOUR12%
- Brusarth11%
- GETHPEN7%
- Pepperell Crafts7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MARKART Professional White Charcoal Pencils Set 5 Pieces Sketch Highlight Charcoal Pencils for Drawing Sketching Shading Blending White Chalk Pencils for Beginners & Artists
MARKART$6.184.6★2,572 rev
KALOUR White Charcoal Pencils Drawing Set Professional 6 Pieces White Sketch Pencils for Drawing Sketching Shading Blending Chalk for Beginners & Artists
KALOUR$5.974.5★789 rev
Brusarth Professional White Charcoal Pencils Set - 3 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending Adding Highlights
Brusarth$4.984.4★1,925 rev
General Pencil 2 Piece Multi-Pastel Chalk Pencils White
GENERAL'S$6.274.6★1,753 rev
Pepperell Real Slate Chalk Pencils 5/Pkg W/Sharpener Sandal
Pepperell Crafts$5.753.8★1,950 rev
Newest
by launch date
Motiskyy 28 Pcs Chalk Pencil Refillable Cartridge Set Sewing Chalk Pen and White Refill Tailors Pencil for Marking Fabric Patterns
Motiskyy$12.8466 rev
Yasdyri White Chalk Pencil 10 PCS White Pencil Set for Drawing Sketching Shading Blending for Beginners & Artists (10 PCS)
Yasdyri$8.1849 rev
KALOUR White Charcoal Pencils Drawing Set Professional 6 Pieces White Sketch Pencils for Drawing Sketching Shading Blending Chalk for Beginners & Artists
KALOUR$5.97789 rev
MARTCOLOR Professional White Charcoal Pencils Set 10 Pieces Sketch Highlight Charcoal Pencils for Drawing Sketching Shading Blending White Chalk Pencils for Beginners & Artists
MARTCOLOR$7.34596 rev
GETHPEN Pastel Pencils Colored Charcoal Pencils Drawing Set Skin Tone Colored Pencils Charcoal Pencils for Drawing Pastel Chalk Pencils for Sketching Shading Coloring Layering & Blending 24 Colors
GETHPEN$9.931,141 rev
Trending
90-day click momentum
Dyvicl White Charcoal Pencils Drawing Set 6 Pcs Sketch Highlight Pencil Hard Charcoal White Pencils for Drawing Sketching Shading Blending
Dyvicl$5.004.2★
GETHPEN Professional White Charcoal Pencils Set - 6 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending - Beginners & Artists
GETHPEN$5.844.5★
Multipastel Chalk Pencils 2/Pkg-White
GENERAL'S$10.574.6★
Motiskyy 28 Pcs Chalk Pencil Refillable Cartridge Set Sewing Chalk Pen and White Refill Tailors Pencil for Marking Fabric Patterns
Motiskyy$12.843.9★
MARTCOLOR Professional White Charcoal Pencils Set 10 Pieces Sketch Highlight Charcoal Pencils for Drawing Sketching Shading Blending White Chalk Pencils for Beginners & Artists
MARTCOLOR$7.344.6★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +19.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality very smooth & blends nicely”
“Perfect pencil”
“The colors are pretty”
“These do not break easily”
“worth it”
“They are easy to see on a white background and write smoothly”
“Ease of use”
“they erase with ease”
“Good for drawing”
“easy to sharpen no broken leads”
What buyers complain about
“Impossible to sharpen”
“Doesn't really work”
“then they stop writing”
“Not as advertised”
“Breaks easily and often”
“Garbage”
“The tip breaks easily with our so much pressure”
“because the chalk is so hard it's not easy to get it on there without pressing hard”
“no color”
“Its more of a wax material than chalk”