cetyl alcohol
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Review moat
Great146.6avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.29avg listing price — sweet spot $15–$100
Price range
Great$7.02–$54.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$140K$140K/yr · 60K searches
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
6
Top-5 brand share
100%
Open market
0%
- 33RD PARALLEL SOAP CO.40%
- Hznxolrc31%
- FSbbTaibanle19%
- BEESWORKS10%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
9.6 Ounce Cetyl Alcohol for Making Lotions Premium Cetyl Alcohol Granules Smooth and Emollient Fresh and Pleasant Suitable for Making Conditioners Scrubs Creams and More
Hznxolrc$9.954.8★436 rev
Cetyl Alcohol NF Grade (1 lbs / 16 oz) 100% Pure Extracted from Coconut & Palm Oils. Premium Granules Cetyl Alcohol for Lotion Making Creams Scrubs Shampoos Conditioners Moisturizers | 1 Pound
33RD PARALLEL SOAP CO.$16.694.8★191 rev
Cetyl Alcohol NF Grade (2 lbs / 32 oz) 100% Pure Extracted from Coconut & Palm Oils. Premium Granules Cetyl Alcohol for Lotion Making Creams Scrubs Shampoos Conditioners Moisturizers | 2 Pound
33RD PARALLEL SOAP CO.$29.865.0★60 rev
10.6 oz Cetyl Alcohol for Homemade Cosmetics DIY Soaps Lotions Conditioners Thickening Agent Emulsifier Viscosity Regulator Cetyl Alcohol Granules
FSbbTaibanle$9.934.8★91 rev
Beesworks Cetyl Alcohol 10 Ounces (0.625 lbs) | 100% Pure Cetyl Alcohol Granules for DIY Soaps Lotions Conditioners and Creams
BEESWORKS$7.954.6★89 rev
Newest
by launch date
Cetyl Alcohol NF Grade (5 lbs / 80 oz) 100% Pure Extracted from Coconut & Palm Oils. Premium Granules Cetyl Alcohol for Lotion Making Creams Scrubs Shampoos Conditioners Moisturizers | 5 Pound
33RD PARALLEL SOAP CO.$54.4610 rev
10.6 oz Cetyl Alcohol for Homemade Cosmetics DIY Soaps Lotions Conditioners Thickening Agent Emulsifier Viscosity Regulator Cetyl Alcohol Granules
FSbbTaibanle$9.9391 rev
Cetyl Alcohol 1 lb (453.6g) - 98%+ High Purity C16 Cetyl Alcohol - Cosmetic Grade for Lotion Making DIY Creams Hair Conditioners - Natural Emulsifier & Thickener
FSbbTaibanle$15.7091 rev
Cetyl Alcohol NF Grade (1 lbs / 16 oz) 100% Pure Extracted from Coconut & Palm Oils. Premium Granules Cetyl Alcohol for Lotion Making Creams Scrubs Shampoos Conditioners Moisturizers | 1 Pound
33RD PARALLEL SOAP CO.$16.69191 rev
Cetyl Alcohol NF Grade (2 lbs / 32 oz) 100% Pure Extracted from Coconut & Palm Oils. Premium Granules Cetyl Alcohol for Lotion Making Creams Scrubs Shampoos Conditioners Moisturizers | 2 Pound
33RD PARALLEL SOAP CO.$29.8660 rev
Trending
90-day click momentumCetyl Alcohol NF Grade (2 lbs / 32 oz) 100% Pure Extracted from Coconut & Palm Oils. Premium Granules Cetyl Alcohol for Lotion Making Creams Scrubs Shampoos Conditioners Moisturizers | 2 Pound
33RD PARALLEL SOAP CO.$29.865.0★
10.6 oz Cetyl Alcohol for Homemade Cosmetics DIY Soaps Lotions Conditioners Thickening Agent Emulsifier Viscosity Regulator Cetyl Alcohol Granules
FSbbTaibanle$9.934.8★
Cetyl Alcohol 1 lb (453.6g) - 98%+ High Purity C16 Cetyl Alcohol - Cosmetic Grade for Lotion Making DIY Creams Hair Conditioners - Natural Emulsifier & Thickener
FSbbTaibanle$15.704.8★
Cetyl Alcohol NF Grade (5 lbs / 80 oz) 100% Pure Extracted from Coconut & Palm Oils. Premium Granules Cetyl Alcohol for Lotion Making Creams Scrubs Shampoos Conditioners Moisturizers | 5 Pound
33RD PARALLEL SOAP CO.$54.465.0★
2.5 lb Cetyl Alcohol for Making Lotions Premium Cetyl Alcohol Granules Smooth and Emollient Fresh and Pleasant Suitable for Making Conditioners Scrubs Creams and More
Hznxolrc$31.485.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“High quality and easy to work with”
“Did the job”
“Works well”
“This makes my hair conditioner even smoother”
“Its super easy to use”
“Price is good”
“Perfect for DIY projects”
“creamy with good ability to spread as well as fast absorbing based”
What buyers complain about
“it is more than double the cost per ounce as stated on this listing”
“it is more than double the cost per ounce as stated on this listing. Doesn't anyone see that this product is NOT. 47 and ounce? It is $9.99 for 9.6 ounces which makes it cost $1.04 per ounce.”