ceramic paint palette
Skip itSoft demand (-13.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Price range
Great$6.39–$63.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.13avg listing price — sweet spot $15–$100
Review moat
Good773.3avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 6% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$171K$171K/yr · 326K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
27
Top-5 brand share
82%
Open market
16%
- MEEDEN67%
- Bower Bird5%
- VanEnjoy3%
- ZROSDSGY3%
- ANLYAWX3%
- Gemerglity3%
- Open — no brand owns it (13 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 57 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MEEDEN 18-Well Porcelain Artist Paint Palette Mixing Art Ceramic Watercolor Paint Palette for Watercolor Gouache Acrylic Oil Painting Rectangle 8 by 5-1/2-Inch
MEEDEN$13.954.8★2,503 rev
MEEDEN 8-Well Ceramic Artist Paint Palette Square Porcelain Watercolor Palette White Ceramic Mixing Tray for Gouache Painting Oil Painting Acrylic Painting & Tempera Painting 7 7 0.9
MEEDEN$14.944.8★1,403 rev
MEEDEN 12-Well Round Porcelain Watercolor Paint Palette for Watercolor Gouache Acrylic Oil Painting 7-Inch
MEEDEN$13.694.8★2,657 rev
MEEDEN Watercolor Paint Set 96 Colors in Portable Box Paint Kit with Brush Palette Art Supplies Customizable Color Blocks Bright Watercolors Travel Set for Adult Teens Beginner Amateur Artists
MEEDEN$34.904.7★278 rev
MEEDEN Ceramic Tray Palette Ceramic Artist Paint Palette Porcelain Mixing Tray for Watercolor Gouache Painting Large Mixing Area White Rectangle Palette for Painting Large Artwork
MEEDEN$17.364.8★517 rev
Newest
by launch date
Ceramic Watercolor Palette 7 Well Porcelain Paint Palette with Non-Stick Surface Washable & Portable Watercolor Palettes for Studio Outdoor Painting (White)
FRCTLNKG$7.415 rev
Bower Bird Travel Ceramic Watercolor Palette with Porcelain Mixing Tray Metal Tin Box White 5.3x3.5x0.55 Inches Portable Art Kit (12Well)
Bower Bird$15.241 rev
MEEDEN x Diane Antone Limited Edition Watercolor Paint Set - 48 Colors Portable Watercolor Kit with 3 Watercolor Brushes Lining Coloring Pages Watercolor Paper & Postcards - Art Supplies for Adults Ideal Painting Kit for Beginners & Pros
MEEDEN$63.5220 rev
1Pc White Round Watercolor Paint Palette Tray Water Color Palletes Washable Paint Ceramic Paint Palette Porcelain Watercolor Palette for Watercolor Gouache Acrylic Oil Painting (7-Hole)
SelHeng$7.1615 rev
ZROSDSGY 5 Porcelain Watercolor Palette - Plum Blossom Ceramic Artist Paint Palette with Mixing Tray for Painting and Craft Projects
ZROSDSGY$8.7860 rev
Trending
90-day click momentumBower Bird Travel Ceramic Watercolor Palette with Porcelain Mixing Tray Metal Tin Box White 5.3x3.5x0.55 Inches Portable Art Kit (12Well)
Bower Bird$15.245.0★
MEEDEN x Diane Antone Limited Edition Watercolor Paint Set - 48 Colors Portable Watercolor Kit with 3 Watercolor Brushes Lining Coloring Pages Watercolor Paper & Postcards - Art Supplies for Adults Ideal Painting Kit for Beginners & Pros
MEEDEN$63.524.9★
ZROSDSGY 5 Porcelain Watercolor Palette - Plum Blossom Ceramic Artist Paint Palette with Mixing Tray for Painting and Craft Projects
ZROSDSGY$8.784.6★
Ceramic Watercolor Palette 7 Well Porcelain Paint Palette with Non-Stick Surface Washable & Portable Watercolor Palettes for Studio Outdoor Painting (White)
FRCTLNKG$7.414.6★
Ymcafmo 14-Well Ceramic Paint Palette Porcelain Watercolor Painting Palette Porcelain Paint TrayIdeal for Watercolor Tin and Painting Supplies2ps
Ymcafmo$10.014.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant colors”
“Good Quality”
“Perfect size that I expected”
“shows paint color well”
“Easy clean up”
“Worth the money”
“As described”
“So handy”
“Its beautiful, sturdy ceramic material will last a long time”
“it will remain stable”
What buyers complain about
“it does not fit”
“Not what was shown”
“Poor Quality Control”
“Color guide doesnt match actual colors”
“The paint was chalky”
“However it is not as sturdy as others”
“heavier than youd expect”
“the wood cover does not fit correctly”
“A little pricey”
“They break”