cat embroidery kit
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($22K/yr) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 6% kills the launch gate
Review moat
Great309.14avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.15–$29.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.66avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
Market size
Bad$22K$22K/yr · 84K searches
Competition
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
45 falling
Sellers
51
Top-5 brand share
36%
Open market
59%
- Louise Maelys9%
- Nuberlic8%
- Zhenqing7%
- ERKOON6%
- BEUNITONE6%
- ZWZRAFT5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 74 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ERKOON 4 Sets Embroidery Kit for Beginners Hummingbird and Flower Cross Stitch Set for Include Embroidery Cloth Hoops Threads for Craft Lover Hand Stitch (Cat)
ERKOON$18.424.6★318 rev
BEUNITONE 4 Set Embroidery Kit for Beginners Cat and Butterfly Pre-Stamped Pattern Needlepoint Kits for Adults with Hoop and Instruction Cute Hand Embroidery Patterns for Cloth and Home Decor
BEUNITONE$17.854.0★64 rev
Embroidery Kit for Beginners 4 Sets Cat Embroidery Kits Needle Point Kits for Adults Beginner with Full Package Embroidery Supplies Detailed Easy-to-Follow Instructions Gift for DIY Lovers
ZWZRAFT$16.824.6★171 rev
JOZYSH Blue Flower Cat and Butterfly Stamped Pattern Embroidery Kit for Beginners Adults Includes Cloth Hoop Color Threads Needles and Instruction Lover Hand Stitch with Embroidery Skill Techniques
JOZYSH$10.993.2★3 rev
Crafmanoe Cat Embroidery Kits for Beginners Adults Flowers Embroidery Starter Kits Counted Cross Stitch Kits for Beginners Adults Hobbies Set for Women Embroidery Hoops Thread and Video Tutorial
Crafmanoe$7.034.6★174 rev
Newest
by launch date
Thinas Embroidery Kit for Beginners Adults 3 Pack Stamped Cat Cross Stitch Starter Set with Patterns & Video Tutorial DIY Sewing Craft Supplies for Cat Lovers Home Decor Gift Idea
Thinas$19.738 rev
3 Pack Cross Stitch Kits for Beginners Cute Cat Stamped Cross Stitch Kits for Adults with Embroidery Hoop Plant Embroidery Kit 11CT Easy Partial Cross-Stitch Arts and DIY Crafts for Adults Home Decor
TCDZMYGS$16.001 rev
Nuberlic Cat Embroidery Kit for Beginners DIY Cross Stitch Starter Kit Including Cloth with Pattern Embroidery Hoop Needles Instructions and Threads for Adults
Nuberlic$8.59580 rev
ZGEZGE Cat Embroidery Set A Cute Black cat and Butterfly Pastoral Style DIY Embroidery Beginner Set Suitable for Both Beginners and Adults. Perfect for Handmade Gifts and Home dcor.
ZGEZGE$9.528 rev
KYOQFVN Cat Counted Stamped Cross Stitch Kits for Adults 11 CT Stamping Cross Stitch Kit Animal Needlepoint Cross-Stitch Patterns Dimensions for Home Decor 1414 Inch
KYOQFVN$9.37227 rev
Trending
90-day click momentum3 Pack Cross Stitch Kits for Beginners Cute Cat Stamped Cross Stitch Kits for Adults with Embroidery Hoop Plant Embroidery Kit 11CT Easy Partial Cross-Stitch Arts and DIY Crafts for Adults Home Decor
TCDZMYGS$16.005.0★
ZGEZGE Cat Embroidery Set A Cute Black cat and Butterfly Pastoral Style DIY Embroidery Beginner Set Suitable for Both Beginners and Adults. Perfect for Handmade Gifts and Home dcor.
ZGEZGE$9.525.0★
Thinas Embroidery Kit for Beginners Adults 3 Pack Stamped Cat Cross Stitch Starter Set with Patterns & Video Tutorial DIY Sewing Craft Supplies for Cat Lovers Home Decor Gift Idea
Thinas$19.734.5★
Nuberlic Cat Embroidery Kit for Beginners DIY Cross Stitch Starter Kit Including Cloth with Pattern Embroidery Hoop Needles Instructions and Threads for Adults
Nuberlic$8.594.5★
KYOQFVN Cat Counted Stamped Cross Stitch Kits for Adults 11 CT Stamping Cross Stitch Kit Animal Needlepoint Cross-Stitch Patterns Dimensions for Home Decor 1414 Inch
KYOQFVN$9.374.0★
Demand
Weekly Amazon search volume, last 23 weeks — -19.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“This has been a really fun project”
“easy to use”
“The instructions are easy to follow”
“Great quality”
“The designs were so cute”
“colors were cute”
“Well received gift”
“Enjoyable and Fast to Stitch”
“Good value for what you get”
“The included materials feel suitable for beginner use”
What buyers complain about
“Lousy instructions”
“Colors will bleed”
“Not cross stitch”
“It's a smaller canvas”
“But beginning embroiderers are going to be taken in by something that looks cute and appealing and be left with a frustrating kit with bad instructions that, even if they turn to other sources for how to make the stitches, isn't going to look like what they paid for”
“none of the four designs provided enough floss for the entire design”
“Pattern and instructions do not have the same colors on them, its very hard to see what color thread to use”
“The hoop is not the best quality”
“not easy”
“The colors are not as distinctive from each other on the canvas itself”