carvel ice cream cake
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$15.99avg listing price — sweet spot $15–$100
Review moat
Good979.83avg incumbent reviews — the moat a new listing must climb
Price range
Good$1.25–$140.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$198K$198K/yr · 397K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
605
Top-5 brand share
92%
Open market
7%
- Bramble Berry45%
- Prairie City Bakery23%
- Jeni's16%
- Just Play6%
- Van Leeuwen2%
- PD1%
- Open — no brand owns it (10 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 66 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prairie City Bakery Original Ooey Gooey Butter Cake 3 Boxes 30 Individually Wrapped Cakes Vanilla 60 Ounce
Prairie City Bakery$74.674.6★125 rev
Prairie City Bakery Ooey Gooey Butter Cake Individually Wrapped On The Go Dessert Sweet Treats Perfect For Snacking 2 Ounce Snack Cakes Pack of 10 (Original)
Prairie City Bakery$29.554.3★1,886 rev
Bramble Berry Oatmeal Milk and Honey Fragrance Oil 2 oz | Warm Sweet Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$13.464.7★536 rev
Bramble Berry Cashmere Fragrance Oil 2 oz | Warm Cozy Scent with Vanilla for Candles Soap Lotion Perfume & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$13.394.7★529 rev
Jenis Splendis Ice Creams Gooey Butter Cake Ice Cream 16 oz (Frozen)
Jeni's$7.454.6★1,951 rev
Newest
by launch date
Bramble Berry Bramble Berry Fragrance Oil 2 fl oz | Sweet Fruity Floral Blend with BlackBerry Raspberry & Amber Scent for Candle Making | DIY Supplies for Candles & Aromatherapy | Vegan Skin Safe
Bramble Berry$14.824 rev
Bramble Berry Island Coconut Fragrance Oil | Island Coconut Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.855 rev
Bramble Berry Warm Vanilla Sugar Fragrance Oil | Warm Vanilla Sugar Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.885 rev
Bramble Berry Vanilla Select Fragrance Oil | Vanilla Select Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.874 rev
Bramble Berry Watermelon Sugar Fragrance Oil | Watermelon Sugar Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.812 rev
Trending
90-day click momentumBramble Berry Warm Vanilla Sugar Fragrance Oil | Warm Vanilla Sugar Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.884.0★
Bramble Berry Island Coconut Fragrance Oil | Island Coconut Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.854.6★
Bramble Berry Vanilla Select Fragrance Oil | Vanilla Select Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.873.9★
Bramble Berry Bramble Berry Fragrance Oil 2 fl oz | Sweet Fruity Floral Blend with BlackBerry Raspberry & Amber Scent for Candle Making | DIY Supplies for Candles & Aromatherapy | Vegan Skin Safe
Bramble Berry$14.823.8★
Bramble Berry Watermelon Sugar Fragrance Oil | Watermelon Sugar Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.815.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Amazing taste”
“Cakesters Are Great”
“A nice switch up from the regular flavors”
“However it had so many good reviews I took a chance”
“Fair price”
“Perfect sweet treat”
“Fresh and soft”
“like a soft cookie”
“Just as expected”
What buyers complain about
“not a strong scent”
“Not very tasty”
“its expensive”
“The cake is somewhat dry”
“Too sweet”
“They are a big size”
“however this has an intense artificial flavour”
“I totally disliked the texture”
“Way over rated”
“started to melt”