cardstock 12x12
Worth a lookShows low returns (1.4%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Great1.4%return rate — above 6% kills the launch gate
Avg price
Great$17.57avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good660.75avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.93–$28.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$251K$251K/yr · 326K searches
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
40
Top-5 brand share
63%
Open market
31%
- Neenah21%
- Astrodesigns15%
- MAXECHO13%
- Goefun8%
- LIVHOLIC6%
- Oleitodh6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Astrodesigns/Creative Collection Starter Kit Cardstock 12 x 12 65 lb/176 gsm 18-Color Assortment 72 Sheets (46408-03)
Neenah$9.924.8★9,310 rev
MAXECHO 12 X 12 Colored Cardstock Bulk 150 Assorted Sheets in 30 Colors Construction Paper Card Stock Printer Paper for DIY Crafts Kids School Supplies Cricut 180 GSM
MAXECHO$27.404.8★559 rev
Astrodesigns Crafting Cardstock 12 x 12 65 lb/176 gsm 10-Color Delightful Assortment 100 Sheets (91039)
Astrodesigns$12.714.8★470 rev
Livholic 60 Sheets Colored Card Stock Paper 250 gsm 80lb 12 x 12 20 Assorted Color Cardstock Colorful Paper for Cricut Card Making Paper Crafting
LIVHOLIC$23.124.7★550 rev
Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)
Cricut$17.045.0★14 rev
Newest
by launch date
25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use
wingpaper$6.9325 rev
Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)
Cricut$17.0414 rev
Astrodesigns Cardstock Pastel Starter Assortment 18-Colors 12 x 12 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91495)
Astrodesigns$13.2912 rev
20 Sheets White Cardstock 12 x 12 Card Stock 250gsm/92lb Thick Construction Paper for Cricut Scrapbook Crafts Card Making UAP34WH20
Uncle Paul$8.77178 rev
20 Sheets 20 Assorted Colors Cardstock 12 x 12 Card Stock 250gsm/92lb Thick Construction Paper for Cricut Scrapbook Crafts Card Making UAP34MX20
Uncle Paul$8.21178 rev
Trending
90-day click momentum25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use
wingpaper$6.934.5★
Astrodesigns Cardstock Pastel Starter Assortment 18-Colors 12 x 12 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91495)
Astrodesigns$13.294.8★
Cricut Value Cardstock Rainbow Sampler - 12 in x 12 in (75 Sheets)
Cricut$17.045.0★
Oleitodh Colored Cardstock 50 Colors Bulk 150 Sheets 12 x 12 Cardstock Paper 180 GSM Perfect for Cricut Scrapbooking Crafts
Oleitodh$21.804.7★
Cream Cardstock 12x12 Goefun Ivory Card Stocks 80lb Heavy Weight Paper for Printing Invitations Scrapbook Artworks and Crafting Photo Albums 24 Pack
Goefun$13.764.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are very pretty”
“Very nice quality card stock”
“Perfect paper for making cards”
“Great value”
“Sturdy”
“It was thick enough to make birthday cards with”
“Colorful, quality scrapbook paper that I have ordered multiple times”
“Size is correct”
“giving me many easy uses”
“Good weight cardstock”
What buyers complain about
“Not as thick as I would have liked”
“Not glitter paper”
“Not only were they not 12x12 they were uneven”
“however it is harder to get”
“It wont stick to the cricut mat”
“It's very cheap”
“It is not heavyweight”
“If you like that kraft look. not uniform color.”
“Not glitter paper”
“Did not work”