cardstock 110 lb
Worth a lookShows low returns (0.5%), but soft demand (-0.7% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Avg price
Great$15.59avg listing price — sweet spot $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Price range
Good$6.93–$31.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$288K$288K/yr · 278K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,309.72avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
75
Top-5 brand share
87%
Open market
10%
- Neenah50%
- WritePads11%
- Astrobrights10%
- Goefun9%
- TownStix7%
- YIXUNHL3%
- Open — no brand owns it (4 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Neenah Paper Exact Index Card Stock 94 Bright 110 lb Index Weight 8.5 x 11 White 250/Pack
Neenah$11.834.6★12,682 rev
Neenah White Index Paper Mediumweight 110 lb. Index - 199 Gsm 300 Sheets 94 Brightness 8.5 x 11 - More Sheets! (91635)
Neenah$17.284.7★14,915 rev
Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing
Astrobrights$11.124.4★137 rev
Veritas White Cardstock 8.5 x 11 110LB Index/199GSM Heavyweight Card Stock 100 Sheets Thick Cardstock Printer Paper for Copy Printing Art Projects Invitations Made In USA
WritePads$18.564.5★313 rev
20 Sheets Heavy White Cardstock - 8.5 x 11 110 lb (300 gsm)
TownStix$6.934.7★3,769 rev
Newest
by launch datePremium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing
Astrobrights$11.12137 rev
Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 200 Sheets - Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing
Astrobrights$10.2156 rev
Veritas Extra Heavyweight White Cardstock 8.5 x 11 110lb/300gsm Thick 14pt Cover Card Stock 50 Sheets Made in USA for Invitations Certificates Greeting Cards Covers & Presentation Projects
WritePads$18.13313 rev
Conkoiss 50 Sheets Colored Cardstock 300 GSM/110 LB A4 Colored Paper in 18 Rainbow Colors 8.27 x 11.69 Colored Card Stock for Card Making Paper Crafts and School
Conkoiss$15.8842 rev
50 Sheets 110lb Cream Cardstock 8.5 x 11 Heavyweight Off-White Paper Greeting Cards DIY Craft Card Making 110LB Cover 300 GSM
Weyew$13.66138 rev
Trending
90-day click momentumVeritas Extra Heavyweight White Cardstock 8.5 x 11 110lb/300gsm Thick 14pt Cover Card Stock 50 Sheets Made in USA for Invitations Certificates Greeting Cards Covers & Presentation Projects
WritePads$18.134.5★
Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing
Astrobrights$11.124.4★
Veritas White Cardstock 8.5 x 11 110LB Index/199GSM Heavyweight Card Stock 100 Sheets Thick Cardstock Printer Paper for Copy Printing Art Projects Invitations Made In USA
WritePads$18.564.5★
50 Sheets 110lb Cream Cardstock 8.5 x 11 Heavyweight Off-White Paper Greeting Cards DIY Craft Card Making 110LB Cover 300 GSM
Weyew$13.664.8★
Conkoiss 50 Sheets Colored Cardstock 300 GSM/110 LB A4 Colored Paper in 18 Rainbow Colors 8.27 x 11.69 Colored Card Stock for Card Making Paper Crafts and School
Conkoiss$15.884.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful paper”
“the paper quality is nice”
“Excellent value”
“Great thickness for cards”
“the colors were vibrant”
“As Advertised”
“Perfect for Printing”
“This is lightweight”
“Perfect weight for card bases”
“nice bright white color & smooth paper, prints well”
What buyers complain about
“Very cheap paper”
“Not as thick as I expected”
“Not as advertised”
“Color is not true white”
“Too flimsy”
“Its no way even close to being heavy 110# I immediately tried to request a return”
“Very thin”
“What I received was a lower quality compared to my first purchase”
“Thinner and lighter than advertised”
“printing on them is also a nightmare because the color looks completely off”