cardstock
Worth a lookShows a $8.4M/yr market, but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size
Incredible$8.4M$8.4M/yr · 5.7M searches
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Price range
Good$5.66–$26.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.63avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Review moat
Bad5,584.21avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
77
Top-5 brand share
91%
Open market
6%
- Neenah38%
- Astrobrights30%
- Joyberg10%
- TUXIYA7%
- Manilaus5%
- Cranium Press3%
- Open — no brand owns it (4 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Astrobrights/Neenah Bright White Cardstock 8.5 x 11 65 lb/176 gsm White 75 Sheets (90905-02) - Packaging May Vary
Astrobrights$5.664.8★25,814 rev
Neenah Index Cardstock 8.5 x 11 90 lb./163 gsm White 300 Sheets Lightweight 94 Brightness - EXTRA SHEETS MORE VALUE! (91437)
Neenah$13.194.6★15,933 rev
White Cardstock 8.5 x 11 230gsm Cover Cardstock Paper 85 Lb Heavy Card Stock for Printer Card Stock Paper for Invitations Scrapbooking Crafts Diy Cards Decoration Drawing (30 Sheets)
Joyberg$6.044.7★2,746 rev
Neenah Paper Exact Index Card Stock 94 Bright 110 lb Index Weight 8.5 x 11 White 250/Pack
Neenah$11.834.6★12,682 rev
White Cardstock 8.5 x 11Inch 80lb Cardstock Paper 30 Sheets Card Stock Paper 8.5 x 11 White Heavy Thick Cardstocks Printer Papers for Invitations Menus Weddings DIY Cards Scrapbooking.
Manilaus$6.234.8★554 rev
Newest
by launch date
White Cardstock 8.5 x 11 235gsm/85 lb Heavyweight Card Stock Paper Bright White Smooth Matte Printable Cardstock for Printer Invitations School Projects DIY Cards Menus 30 Sheets.
Envelopus$6.6124 rev
50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.69330 rev
Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing
Astrobrights$11.12137 rev
40 Sheets Cream Cardstock Paper 8.5 x 11 Ivory Cardstock Printer Paper 8.5x11 Off White Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Wedding Invitations
Aidunmis$6.89470 rev
White Cardstock 8.5 x 11Inch 80lb Cardstock Paper 30 Sheets Card Stock Paper 8.5 x 11 White Heavy Thick Cardstocks Printer Papers for Invitations Menus Weddings DIY Cards Scrapbooking.
Manilaus$6.23554 rev
Trending
90-day click momentumWhite Cardstock 8.5 x 11 235gsm/85 lb Heavyweight Card Stock Paper Bright White Smooth Matte Printable Cardstock for Printer Invitations School Projects DIY Cards Menus 30 Sheets.
Envelopus$6.614.5★
Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing
Astrobrights$11.124.4★
50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.694.6★
Cricut Value Cardstock Paper Rainbow Sampler - 125 sheets (8.5 x 11) - Compatible with Joy Xtra Explore & Maker Machines - Letter Size
Cricut$13.234.8★
40 Sheets Cream Cardstock Paper 8.5 x 11 Ivory Cardstock Printer Paper 8.5x11 Off White Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Wedding Invitations
Aidunmis$6.894.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the paper quality is nice”
“Awesome paper”
“Great variety of colors”
“Excellent value”
“As advertised”
“Great quality and perfect for printing”
“Just as thick as greeting card”
“Bright white paper is important for my particular use”
“This is lightweight”
“Not flimsy at all”
What buyers complain about
“Not very thick”
“Very cheap paper”
“the color is a bit dull”
“Too flimsy”
“Not as advertised”
“heavier than I wanted”
“This paper has significantly dropped in quality”
“Very thin”
“too expensive”
“Next to Amazon plain printer paper this looks like a very dull white”