cardboard paper
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Good$14.15avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.97–$29.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,515.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 94K searches
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
42
Top-5 brand share
56%
Open market
39%
- Joyberg20%
- Desktop Publishing Supplies17%
- FloraSea7%
- Vanhench7%
- SMART&CASUAL6%
- TUXIYA5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
White Cardstock 8.5 x 11 230gsm Cover Cardstock Paper 85 Lb Heavy Card Stock for Printer Card Stock Paper for Invitations Scrapbooking Crafts Diy Cards Decoration Drawing (30 Sheets)
Joyberg$6.044.7★2,746 rev
Heavyweight White A4 (8.3x 11.7) Cardstock - Thick 80lb Cover (216 gsm) - 100 Sheets
Desktop Publishing Supplies$18.794.6★201 rev
25 Sheets Brown Cardstock 8.5 x 11 92lb/250gsm Kraft Card Stock Paper Heavy Cardstock Printer Paper for Invitations Scrapbooking Crafts DIY Cards
FloraSea$5.994.7★426 rev
50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.694.6★330 rev
10 EcoSwift 8.5x11 Chipboard Cardboard Craft Scrapbook Material Scrapbooking Packaging Sheets Shipping Pads Inserts 8 1/2 inch x 11 inch Chip Board
EcoSwift$4.974.6★616 rev
Newest
by launch date
SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)
SMART&CASUAL$23.511,614 rev
50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.69330 rev
8.5 X 11 Colored Cardstock 25 Colored Construction Paper Card Making Supplies 180gsm/65lb Cardstock Printing Paper for Printer Invitations Scrapbooking Diy Crafts Decoration (25 Sheets)
Bupete$5.35184 rev
White Cardstock 8.5 x 11Inch 80lb Cardstock Paper 30 Sheets Card Stock Paper 8.5 x 11 White Heavy Thick Cardstocks Printer Papers for Invitations Menus Weddings DIY Cards Scrapbooking.
Manilaus$6.23554 rev
Guakicae 40 Sheets Colored Cardstock 8.5 x 11 Craft Paper 20 Assorted Colors 75lb Thick Construction Paper Card Stock for DIY Making Cards Wedding Invitations Memus Birthday Decorations
Guakicae$9.22293 rev
Trending
90-day click momentumSMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)
SMART&CASUAL$23.514.6★
50 Sheets 8.5 X 11 Colored Cardstock 50 Assorted Colors Construction Paper Card Stock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations (180GSM/65LB)
TUXIYA$9.694.6★
Veritas White Cardstock 8.5 x 11 110LB Index/199GSM Heavyweight Card Stock 100 Sheets Thick Cardstock Printer Paper for Copy Printing Art Projects Invitations Made In USA
WritePads$18.564.5★
Vanhench 36x 2400 (200) Brown Wrapping Paper Roll Bulletin Board Paper Kraft/Craft Paper Birthday Valentines Bouquet Flower Gift Packing Art Poster Crafting Moving Shipping Supplies 70GSM 55LB
Vanhench$29.924.7★
8.5 X 11 Colored Cardstock 25 Colored Construction Paper Card Making Supplies 180gsm/65lb Cardstock Printing Paper for Printer Invitations Scrapbooking Diy Crafts Decoration (25 Sheets)
Bupete$5.354.7★
Demand
Weekly Amazon search volume, last 10 weeks — -12.6% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome quality”
“Great deal”
“Good paper”
“Gets the job done”
“Colors are vibrant”
“Nice thickness”
“Easy to use”
“Good value, crisp printing”
“it held up wonderfully”
“The size is standard”
What buyers complain about
“Not as thick as you would like”
“the color is a bit dull”
“A bit costly for paper”
“Incorrect size”
“Cheap”
“Not heavy duty”
“heavier than I wanted”
“Thin”
“FALSE TITLE for this item”
“too expensive”