cardboard
Worth a lookShows a sweet-spot price point ($21.05 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$21.05avg listing price — sweet spot $15–$100
Review moat
Great336.23avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 6% kills the launch gate
Price range
Great$4.97–$70.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Market size
Good$598K$598K/yr · 1.0M searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
40
Top-5 brand share
60%
Open market
34%
- EcoSwift19%
- RLAVBL17%
- LECWELL9%
- BOX USA8%
- Henoyso7%
- JODOUEEIR7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
10 EcoSwift 8.5x11 Chipboard Cardboard Craft Scrapbook Material Scrapbooking Packaging Sheets Shipping Pads Inserts 8 1/2 inch x 11 inch Chip Board
EcoSwift$4.974.6★616 rev
RLAVBL 50 Pack 8.5x11 Corrugated Cardboard Sheets Flat Cardboard Inserts for Shipping Mailing Packing DIY Crafts
RLAVBL$15.364.6★610 rev
Cardboard Sheets13 Pack 8.5x11 Corrugated Cardboard Sheets Cardboard Inserts Flat for DIY Crafts Packing Shipping Mailing(Brown)
LECWELL$6.954.2★71 rev
SYOGUA Corrugated Cardboard Roll 17 x 197 Inches Thicker Wider Corrugated Paper Single Face Large Cardboard Sheets Thick Cardboard Roll for Crafts Shipping Mailing Gift Packaging
SYOGUA$17.724.5★201 rev
50 Pack Corrugated Cardboard Sheets 8.5x11 Inch 1.7mm Thick Flat Cardboard Paper Inserts Filler Pads for Crafts Packing Mailing and Shipping.
JODOUEEIR$12.234.8★72 rev
Newest
by launch date
50 Pack 4x6 Corrugated Cardboard Sheets Flat Cardboard Paper Inserts for Shipping Mailing Packing DIY Crafts
ESRICH$7.9322 rev
Corrugated Cardboard Roll 66 x 17 Inches Corrugated Paper Single Face Thick Cardboard Roll for DIY Crafts Gift Packaging Moving Shipping Mailing Modeling and Packaging Pads(Brown)
LECWELL$6.8744 rev
200 Pack 8.5x11 Inch Corrugated Cardboard Sheets Flat Cardboard Paper Inserts for Shipping Mailing Packing DIY Crafts
ESRICH$38.8622 rev
Cardboard Sheets30 Pack 8.5x11 Corrugated Cardboard Sheets Cardboard Inserts Flat for DIY Crafts Packing Shipping Mailing(Brown)
LECWELL$10.1971 rev
Guakicae 60 Sheets Brown Cardstock 4 x 6 Thick Paper 300gsm/110lb Heavyweight Flat Card Stock Kraft Paper for Cards Making Wedding Invitations Thank You Cards Birthday Stationery
Guakicae$8.62108 rev
Trending
90-day click momentum
RLAVBL 5 Pack 36x48 Large Corrugated Cardboard Sheets Flat Cardboard Inserts for Shipping Mailing Packing DIY Crafts
RLAVBL$31.604.6★
50 Pack 4x6 Corrugated Cardboard Sheets Flat Cardboard Paper Inserts for Shipping Mailing Packing DIY Crafts
ESRICH$7.934.5★
RLAVBL 5 Pack 24x36 Large Corrugated Cardboard Sheets Flat Cardboard Inserts for Shipping Mailing Packing DIY Crafts
RLAVBL$26.374.6★
Flipside Products 32 x 40 Kraft Two Sided (C-Flute) Corrugated Project Sheets Cardboard Sheets Flat Packing Inserts Crafts Pads Packing Brown Pack of 25
Flipside Products$70.464.2★
Guakicae 60 Sheets Brown Cardstock 4 x 6 Thick Paper 300gsm/110lb Heavyweight Flat Card Stock Kraft Paper for Cards Making Wedding Invitations Thank You Cards Birthday Stationery
Guakicae$8.624.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is consistent”
“Good price”
“Exactly as described”
“Theyre thick enough to put in the bottom of my grocery shopping bags to help stabilize the bags”
“The boards are sturdy”
“The size it just right for my needs”
“Very easy to use”
“bendable”
“They are durable”
“These are the perfect weight”
What buyers complain about
“Not as thick as you would like”
“Not as sturdy as I would've liked”
“let me tell ya the product was cheaper”
“Not as advertised”
“I definitely did NOT look at the dimensions when I ordered these”
“Bad quality”
“so it bends a little too easily when youre trying to create sturdy outer edges that need to hold their shape”
“this roll of product wont last long”
“Careful, might not be flat”
“It is not heavy duty like double wall cardboard”