card making supplies
Worth a lookShows no brand lock-in (top 5 brands take 19% of clicks), but soft demand (-9.8% this quarter) keeps it on the watch list.
Brand share
Incredible19%top-5 brand share — no brand owns this niche
Competition
Incredible18%top-5 click share — an open shelf
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Good$14.24avg listing price — sweet spot $15–$100
Price range
Good$3.94–$169.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$185K$185K/yr · 698K searches
Review moat
Okay2,855.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
109 falling
Sellers
205
Top-5 brand share
19%
Open market
78%
- Weenkilly4%
- Mr. Pen4%
- ARTSMONA4%
- Secopad4%
- Joyberg3%
- Scrap't3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 134 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
160Pcs Natural Flower Stickers for Scrapbooking Self-Adhesive Transparent Flower Stickers Scrapbook Supplies Journaling Supplies for Adult Card Making Letters DIY Water Bottle Cards Decoration (160)
Weenkilly$5.994.4★991 rev
96 Sheets Textured Scrapbook Paper and Mesh Fabric Assorted Set - 6 Pack Mixed Special Paper for Scrapbooking Planner Bullet Junk Journal Supplies Mixed Media Collage Card Embellishments 3.9x5.5 Inch
ARTSMONA$16.824.6★744 rev
Secopad Scrapbook Tape 4 Pack Double Sided Tape Roller for Crafts Adhesive Glue Runner Scrapbooking Supplies Journaling School Office Teacher Supplies 0.3IN x 26FT Clear Light-Colored Shell
Secopad$7.464.5★8,906 rev
Scrapbook Kit - 80 Page Photo Album DIY Scrapbook - Holds 300+ Photos with Metallic Pens 150+ Stickers Glue Pen Washi Tapes Backing Paper Photo Corner Stickers (Starter Kit - 8 x 8 Inch Kraft)
Scrap't$34.414.6★73 rev
565 Pcs Vintage Scrapbook Paper Kit Scrapbook Paper Supplies with Flowers Stickers Journaling Decorative CraftPaper Set for Junk Journal Retro Crafts
Naszonus$11.224.6★205 rev
Newest
by launch date
Cricut Joy 2 Ultimate Bundle Coral - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 75 Projects
Cricut$169.54178 rev
Cricut Joy 2 Deluxe Bundle Blue - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 55 Projects
Cricut$141.29178 rev
Lapoo Flowers Cutting Die for Scrapbooking - Durable Metal Cutting Die for DIY Scrapbook Photo Album Decorative Paper Card Metal Card Making Supplies (Daisy Cherry Blossoms 4.3 x 3 in)
Lapoo$8.97102 rev
ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies
ARTISTRO$10.2212,126 rev
CYFUN DESIGN 30 Pcs Mini Metal Rotating Bearings for Card Making DIY Handmade Crafts Paper Cards Scrapbooking Crafting 360Rotation Charm Bearing Spinner Art Tool Nail Rings Jewelry Rotating Tools
CYFUN DESIGN$14.7059 rev
Trending
90-day click momentumCricut Joy 2 Deluxe Bundle Blue - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 55 Projects
Cricut$141.294.3★
ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies
ARTISTRO$10.224.5★
Cricut Joy 2 Ultimate Bundle Coral - Ultra-Compact Cutting Machine - Perfect for Making Cards Stickers Labels Decals & More - Portable - Includes Enough Supplies for Up to 75 Projects
Cricut$169.544.3★
Metal Cutting Die for Scrapbooking - Cut Stencils for DIY Scrapbook Photo Album Decorative Paper Card Card Making Supplies & Crafting Die Cut (Circular Ring 5.3 x 4.1 in)
MCPOOX$6.944.7★
Lapoo Flowers Cutting Die for Scrapbooking - Durable Metal Cutting Die for DIY Scrapbook Photo Album Decorative Paper Card Metal Card Making Supplies (Daisy Cherry Blossoms 4.3 x 3 in)
Lapoo$8.974.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality mat”
“Great Buy for the Money”
“stick really well”
“Easy to apply”
“Awesome colors”
“Exactly as pictured”
“Nice variety of sizes”
“Good paper”
“Very efficient”
“Theres a great variety of designs”
What buyers complain about
“Bad adhesive”
“too big”
“Poor quality control”
“Too dark”
“Break so easily”
“Looks NOTHING like the picture”
“Nonfunctional”
“A little pricey for what you get but”
“Not user friendly”
“Thin paper”