card cutter
Worth a lookShows beatable incumbent ratings (4.0★), but prices mostly outside the sweet spot ($5.50–$1655.61) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Great46%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 6% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$132.51avg listing price — sweet spot $15–$100
Review moat
Okay2,537.63avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Market size
Okay$127K$127K/yr · 88K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$5.50–$1655.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
33 rising
Sellers
123
Top-5 brand share
46%
Open market
48%
- Brainstorm ID11%
- iumLeap11%
- QIQQIKIN10%
- HIOFCSIR7%
- SACLMD7%
- Firbon6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brainstorm ID - ID Die Cutter for Teslin and PVC Cards (Standard)
Brainstorm ID$113.453.9★19 rev
QIQQIKIN Paper Corner Rounder 3 in 1 R4mm+R7mm+R10mm Punches for Crafts Cutter Envelope Punch Board Hole Puncher Laminate DIY Projects Photo Cutter Card Making Scrapbooking and Journaling
QIQQIKIN$7.694.4★11,589 rev
iumLeap Electric Cutter for 9054mm Card Automatic Business Card Cutter Binding Machine Heavy Duty Automatic Business Cutter Card White
iumLeap$96.282.4★4 rev
HIOFCSIR Office & Crafting Heavy Duty Paper Cutter ID Card/Photo/PVC Corner Rounder with Cast Iron Base Ideal for Business Cards Membership Badges Home Photos (86 x 54 mm)
HIOFCSIR$51.994.0★2 rev
Manual PVC Card Die Cutter Card Cutting Machine All Metal Manual PVC Card Die Cutter Steel Blade Desktop Business Card Round Corner Machine
SACLMD$94.970.0★0 rev
Newest
by launch date
Electric Business Card Cutter 110V Automatic Business Card Cutter Binding Machine for 9054mm (3.5x2.1) 120-300g Paper Safe Enclosed Blades. Ideal for Office Home School & Print Shop
Treasea$117.140 rev
Chumia 49 Pcs Business Card Cutter ID Badge DIY Kit Bulk 3.4 x 2.1 Rectangle 24 Acrylic Card Holders 24 Silicone Lanyards DIY Gifts for Conferences Trade Shows Photo Booths Weddings Home School
Chumia$94.300 rev
Manual PVC Card Die Cutter | All Metal Desktop Business Card Cutter with Steel Blade & Round Corner Heavy Duty Manual Card Cutting Machine for PVC & Paper Cards 9 * 6 * 5in
JS Space$119.670 rev
Electric Business Card Cutter for 3.5x2 Standard-Size Cards Automatic Business Card Cutter for Maximum Thickness 0.4mm Non-Laminated Coated Cardstock 110V Card Cutter for Office and Print Shop
Anrain$116.951 rev
YLINKZORMA Electric Business Card Cutter 110V Automatic Cardboard Cutting Machine for 3.5x2.1 Cards Card Slitter Suitable for Office & Print Shop Use
YLINKZORMA$122.012 rev
Trending
90-day click momentumElectric Business Card Cutter for 3.5x2 Standard-Size Cards Automatic Business Card Cutter for Maximum Thickness 0.4mm Non-Laminated Coated Cardstock 110V Card Cutter for Office and Print Shop
Anrain$116.955.0★
YLINKZORMA Electric Business Card Cutter 110V Automatic Cardboard Cutting Machine for 3.5x2.1 Cards Card Slitter Suitable for Office & Print Shop Use
YLINKZORMA$122.014.2★
Electric Business Card Cutter 110V Automatic Business Card Cutter Binding Machine for 9054mm (3.5x2.1) 120-300g Paper Safe Enclosed Blades. Ideal for Office Home School & Print Shop
Treasea$117.140.0★
PYY Corner Rounder Punch Cutter - Round Edge Paper Cardstock Laminate Business Card Photo Crafting Tool Machine | 3 Dies R4mm R6mm R10mm Blades | Max 30mm/1.2 Cutting Thickness | Heavy Duty A3 Steel
PYY$106.114.5★
Chumia 49 Pcs Business Card Cutter ID Badge DIY Kit Bulk 3.4 x 2.1 Rectangle 24 Acrylic Card Holders 24 Silicone Lanyards DIY Gifts for Conferences Trade Shows Photo Booths Weddings Home School
Chumia$94.300.0★
Demand
Weekly Amazon search volume, last 14 weeks — +9.1% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“easy to store”
“Great, helpful product”
“As advertised”
“Great Buy for the Money”
“Cuts BEAUTIFULLY”
“regular paper fairly well”
“Works beautifully”
“the edge is sharp”
“It is great for light usage”
“Love the size”
What buyers complain about
“Quality is cheap”
“it ALWAYS messes the paper up”
“Poor cutting”
“Nonfunctional”
“Not even cuts”
“Broke after 2 uses”
“Absolutely not worth the price”
“Does not work for ANYTHING other than specific size paper”
“Not as advertised”
“are very hard to use”