caran dache pen
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 6% kills the launch gate
Avg price
Great$74.73avg listing price — sweet spot $15–$100
Market size
Good$712K$712K/yr · 472K searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,329.72avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$6.23–$437.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
51
Top-5 brand share
99%
Open market
0%
- Caran d'Ache86%
- iCrayon9%
- Prismacolor2%
- Mont Marte2%
- Crayola1%
- HA SHI1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Caran dAche Classic Neocolor II Aquarelle 15 Colors
Caran d'Ache$35.464.8★6,023 rev
Caran dAche Classic Neocolor II Water-Soluble Pastels 30 Colors
Caran d'Ache$71.594.8★6,023 rev
Caran dAche Classic Neocolor II Water-Soluble Pastels 10 Colors
Caran d'Ache$23.674.8★1,131 rev
25 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing
iCrayon$24.464.4★544 rev
CREATIVE ART MATERIALS Caran Dache Luminance Colored Pencil Set of 20 (6901.720)
Caran d'Ache$87.214.8★1,040 rev
Newest
by launch date
Caran dAche Box of 10 NEOCOLOR II Aquarelle Pastels 50 Years POP Special Edition
Caran d'Ache$33.5144 rev
Caran dAche Box of 10 NEOCOLOR II Aquarelle Pastels 50 Years Portrait Special Edition
Caran d'Ache$34.2188 rev
25 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing
iCrayon$24.46544 rev
12 Colors Water-Soluble Pastel Crayons Set Multi-Technique Art Kit with Brush & Palette Versatile for Watercolor Oil Pastel & Ink Effects Easy Blending for Beginners Sketching & Creative Drawing
iCrayon$14.75544 rev
Caran DAche - Colored Pencil Case (10 Cakes Neocolor II Limited Edition Beya Reba Online Course (7500.510)
Caran d'Ache$49.55170 rev
Trending
90-day click momentum
Caran dAche Swisscolor Cardboard Case with 18 Waterproof Colouring Pencils
Caran d'Ache$18.034.5★
Caran DAche - Colored Pencil Case (10 Cakes Neocolor II Limited Edition Beya Reba Online Course (7500.510)
Caran d'Ache$49.554.8★
Caran dAche Classic Neocolor II Water-Soluble Pastels 30 Colors
Caran d'Ache$71.594.8★
Caran Dache Neocolor II Crayons Individual No. 730 - Chinese Green (7500.73)
Caran d'Ache$6.234.3★
HA SHI Water-Soluble Oil Pastels for Artists 24 Colors Soft Watercolor Art Sticks Premium Art Supplies for Adult Artists - Blendable Vibrant Hues Korean Craftsmanship
HA SHI$14.584.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Good quality”
“Good pencils”
“Buttery smooth”
“Definitely worth the price”
“I can have fun with the kids”
“Easy to use”
“has produced some amazing drawings with them”
“easy to get onto paper”
“They blend well and are durable”
What buyers complain about
“Color code is faded”
“a tad overpriced”
“Breakage”
“Yes, the quality control isnt what it used to be,”
“Theyre definitely not as soft as the other mont marte pastels i have”
“Multiple pencils kept breaking when I would sharpen them”
“Im also noticing that the wood on several of these pencils are already broken at the very top of the pencils like their crack”
“Not brand new”
“Leaves lines on paper that wont blend all the way out with water”
“flexible”