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candle wick

Skip it52/100

a small market ($896K/yr) — candle wick doesn't clear our bar today.

Market/yr

$896K

Growth (1y)

+121.3%

Products

19

Brands

15

was 17 a year ago

Sellers

21

Price range

$4.99–$11.39

Returns

1.2%

Rating

4.5★

52/100

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Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
32
×0.30
Growth
67
×0.30
Competition
43
×0.20
Quality gap
41
×0.10
Returns
91
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +121.3% year over year.
60K30KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Competition

21%CandMak
  • CandMak21%
  • EricX Light21%
  • multiwins16%
  • ZEPELOFFY7%
  • BEESWORKS6%
  • ANTUNIHOD6%
  • Other (9 brands)22%

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them. 15 brands and 21 sellers compete here.

Brands

15 falling

was 17 a year ago

Sellers

21

Top 5 brand share

72%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 19 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“The wicks are of great quality”

Advertised Vs Actual Product16%

“As advertised”

Value For Money13%

“Great deal”

Ease Of Use12%

“Easy to use”

Durability5%

“It's very durable”

Fire Resistance3%

“This helps the flame burn more evenly and consistently”

Efficiency3%

“The little stickers for the end of the wicks worked perfectly”

Size-Overall3%

“The right size”

Functionality-Overall2%

“The wicks are waxed, which helps them to stand upright when making candles”

Fun/Entertainment Experience2%

“I had fun using them”

What buyers complain about

Flammable20%

“The smoke comes rolling out”

Quality-Overall11%

“Not great quality”

Functionality-Overall7%

“The wax runs like crazy”

Thickness7%

“The wax is too thick”

Value For Money6%

“Not a good value”

Adhesion/Stickiness5%

“No Adhesive”

Smell4%

“Reeks of a burnt plastic smell”

Wood Quality4%

“Wood is thinner than i expected”

Heating4%

“Melts and Drips Very Quickly”

Durability3%

“They also break so easily”

Top return reasons

  • Size-Overall23%
  • Functionality-Overall14%
  • Flammable9%
  • Thin7%
  • Value For Money7%
  • Advertised Vs Actual Product6%
  • Quality-Overall6%
  • Adhesion/Stickiness5%
  • Thickness4%
  • Wood Quality4%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.2% median returns across 13,649 tracked niches.