candle scents for candle making
Skip itPrices mostly outside the sweet spot ($7.33–$14.88) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Review moat
Great188.68avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.29avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 102K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$7.33–$14.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
550
Top-5 brand share
98%
Open market
1%
- Bramble Berry88%
- Jeni's4%
- CE CRAFT3%
- Aeshory2%
- Ethlauff1%
- Nature's Oil1%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bramble Berry Oatmeal Milk and Honey Fragrance Oil 2 oz | Warm Sweet Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$13.464.7★536 rev
Bramble Berry Cashmere Fragrance Oil 2 oz | Warm Cozy Scent with Vanilla for Candles Soap Lotion Perfume & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$13.394.7★529 rev
Bramble Berry Kentucky Bourbon Fragrance Oil 2 oz | Warm Masculine Scent for Soap Making Candle Crafting Beard Oil & Mens Skincare | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$13.414.5★282 rev
Bramble Berry Scented Fragrance Oil 2 oz | Long-Lasting Clean Aroma for Soap Making Candle Crafting Lotion Bath Bombs Wax Melts Diffusers & Skincare | Vegan Paraben & Phthalate Free Skin Safe
Bramble Berry$13.344.8★90 rev
Bramble Berry Sensuous Sandalwood Fragrance Oil 2 oz | Exotic Warm Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$13.344.5★119 rev
Newest
by launch date
Bramble Berry Bramble Berry Fragrance Oil 2 fl oz | Sweet Fruity Floral Blend with BlackBerry Raspberry & Amber Scent for Candle Making | DIY Supplies for Candles & Aromatherapy | Vegan Skin Safe
Bramble Berry$14.824 rev
Bramble Berry Island Coconut Fragrance Oil | Island Coconut Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.855 rev
Bramble Berry Warm Vanilla Sugar Fragrance Oil | Warm Vanilla Sugar Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.885 rev
Bramble Berry Vanilla Select Fragrance Oil | Vanilla Select Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.874 rev
Bramble Berry Watermelon Sugar Fragrance Oil | Watermelon Sugar Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.812 rev
Trending
90-day click momentumBramble Berry Warm Vanilla Sugar Fragrance Oil | Warm Vanilla Sugar Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.884.0★
Bramble Berry Bramble Berry Fragrance Oil 2 fl oz | Sweet Fruity Floral Blend with BlackBerry Raspberry & Amber Scent for Candle Making | DIY Supplies for Candles & Aromatherapy | Vegan Skin Safe
Bramble Berry$14.823.8★
Bramble Berry Island Coconut Fragrance Oil | Island Coconut Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.854.6★
Bramble Berry Watermelon Sugar Fragrance Oil | Watermelon Sugar Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.815.0★
Bramble Berry Vanilla Select Fragrance Oil | Vanilla Select Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential
Bramble Berry$14.873.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Excellent product”
“Very good value”
“Met all my expectations”
“Fast and easy”
“Soft”
“I can testify to the fact that they never leak”
“they generally hold up well”
“I highly recommend this diffuser and the oil”
“The perfect ice cream”
What buyers complain about
“not a strong scent”
“Both prices are absolutely ridiculous”
“Bottle keeps leaking”
“Bigger sizes”
“Definitely not Bramble Berry quality”
“Not Pink Sugar”
“Strong no”
“Its not pleasant at all for something meant to be worn on the body”
“Completely ruined my cold processed soap”
“Difficult to shake out of the bottle”