calligraphy ink
Worth a lookShows low returns (1.0%), but a small market ($84K/yr) keeps it on the watch list.
Returns
Great1.0%return rate — above 6% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$16.19avg listing price — sweet spot $15–$100
Price range
Great$2.88–$50.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,172.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Market size
Bad$84K$84K/yr · 145K searches
Competition
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
107
Top-5 brand share
50%
Open market
45%
- Winsor & Newton21%
- Speedball10%
- Asvine8%
- Pelikan5%
- SEAMEW5%
- Yujufo5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 51 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Speedball Super Black India Ink 2-Ounce
Speedball$9.564.6★5,480 rev
Winsor & Newton Specialty Ink Black 14ml Bottle
Winsor & Newton$8.324.6★15,105 rev
Winsor & Newton Calligraphy Ink 30ml (1-oz) Bottle Black
Winsor & Newton$8.734.6★3,351 rev
Asvine Hongdian Fountain Pen Bottled Ink Black 60ml Fountain Pen Bottled Ink Non Carbon
Asvine$10.084.7★3,164 rev
Pelikan Brilliant Black Bottled Ink for Fountain Pens 30ml (4001)
Pelikan$7.534.7★25,387 rev
Newest
by launch date
Nicpro 18 Colors Acrylic Ink 1-oz(30ml) Bottle with Dropper Quick Dry Permanent Acrylic Drawing Inks for Artist Essential Color Set for Ink Drawing Pouring Art Airbrush Resin Mixed Media
Nicpro$23.77138 rev
Higgins Black India Pigmented Drawing Ink - for Artists and Students - 1 oz. Glass Bottle (HIG44201)
Higgins$7.49197 rev
I-MART Sumi Ink for Chinese Calligraphy & Japanese Brush Art Calligraphy Ink for Traditional Artworks India Ink Black for Painting & Writing (3.5 fl oz/100 ml Black)
I-MART$5.9456 rev
JapanBargain 1980 Japanese Sumi Ink Deep Black Calligraphy and Brush Painting Ink 6 fl.oz (180cc) Artist-Grade India Ink Made in Japan 1 Pack
JapanBargain$8.0628 rev
120 ML/4 OZ Calligraphy Ink - Versatile Elegance Chinese Brush Ink for Beginner Practice Traditional Art Works and Japanese Brush Black Ink
Corciosy$7.6654 rev
Trending
90-day click momentum
GC QUILL Fountain Pen Ink 50ml Non-Carbon Dye-Based Ink Bottle for Smooth Writing - Fast Drying Vivid Colors Clog-Free Formula Compatible with Fountain Pens Dip Pens Calligraphy LL711 (Black)
GC QUILL$10.204.2★
Winsor & Newton Calligraphy Ink 30ml (1-oz) Bottle Sepia
Winsor & Newton$8.754.6★
Thorntons Luxury Goods Premium Fountain Pen Ink Bottle 30ml | Smooth Effortless Flawless Writing | Suitable for All Brand and Calligraphy Pens | Office Supplies (Ultimate Gray)
Thornton's Luxury Goods$2.884.6★
Alcohol Ink Set New Improved Formula 24 Highly Saturated Fast-Drying Permanent Inks for Epoxy Resin Tumblers Fluid Art Painting Glass Metal and More
Piccassio$23.614.6★
Winsor & Newton 1110702 Calligraphy Ink 30ml Bottle-White
Winsor & Newton$8.144.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Variety of colors”
“Good ink for the price”
“Excellent Quality”
“Easy access to fill pens with”
“Good value”
“Flows beautifully”
“Smooth writing”
“Doesn't dry out”
“As advertised”
“Very easy to use”
What buyers complain about
“The dye is watery”
“It is not water-resistant”
“the lids were not on tight enough so some ink bottles had leaked”
“It leaks”
“dried like a dark grey”
“Poor quality control”
“does bleed somewhere through paper”
“Poor design - nib cant be removed when broken”
“Smells terrible”
“It is a little on the thick side between your fingers”