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54

calligraphy brush

Worth a look

Shows low returns (0.9%), but soft demand (-22.9% this quarter) keeps it on the watch list.

Market size 20Growth 14Conversion 50Competition 77Returns 96Price range 67Avg price 57Brand share 82Review moat 57Quality gap 58

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Price range

Good$5.35–$34.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,222

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.89

avg listing price — sweet spot $15–$100

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$81K

$81K/yr · 157K searches

Growth

Bad-22.9%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

80

Top-5 brand share

53%

Open market

42%

  • Corciosy20%
  • Marspark11%
  • SEAMEW9%
  • TIUSUTA8%
  • I-MART6%
  • Winsor & Newton4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$5K9%$7K12%$10K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 54 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.9% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“The variety is perfect”

Value For Money13%

“They were inexpensive”

Paint Quality7%

“Lovely to Paint With”

Ease Of Use6%

“The brushes were really easy to work and were smooth and flowed nicely”

Durability5%

“They are extremely durable”

Soft Feel4%

“They are smooth”

Writing Experience4%

“They write superbly”

Water Resistance3%

“they really held water nicely”

Shape/Style3%

“I do like the style”

Ease Of Cleaning3%

“blend washes beautifully”

What buyers complain about

Quality-Overall14%

“The brushes arent the highest quality”

Size-Overall9%

“The brushes run very big”

Color4%

“Dull color, bleeds”

Dry/Empty Ink4%

“The ink also bleeds slightly”

Paint Quality4%

“This is a serious issue if you are especially using acrylic paint”

Advertised Vs Actual Product4%

“Doesn't match description”

Functionality-Overall3%

“Does not work”

Value For Money3%

“value for money is not there”

Durability3%

“Bamboo does occasionally split”

Ink Refill2%

“The refilled ink not enough to write even one word”

Top return reasons

Size-Overall30%
Quality-Overall15%
Advertised Vs Actual Product11%
Value For Money6%
Ink Refill5%
Defective Material/Parts5%
Paint Quality3%
Functionality-Overall3%
Product Condition2%
Thickness2%