butterfly diamond art
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Review moat
Great388.98avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.33–$19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.47avg listing price — sweet spot $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Market size
Bad$28K$28K/yr · 192K searches
Competition
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
69 falling
Sellers
73
Top-5 brand share
34%
Open market
62%
- ZHUDENGXJL13%
- Vcekract6%
- DOTSTART6%
- ILYUFO5%
- Aestalrcus5%
- Legrace4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 85 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Butterfly Animals Diamond Painting Kits for Adults Beginners Flower 5D Diamond Art Kits for Adults DIY Full Drill Diamond Dots Art With Gem Art Craft for Adults Home Wall Decor 13.8 X 13.8Inch
ZHUDENGXJL$5.524.6★216 rev
Diamond Art Kits for Adults 5D Light and Butterfly DIY Diamond Painting Crafts for Home Wall Decor Ideal Gifts for Art Lovers 1216inch
ILYUFO$7.824.8★208 rev
Butterfly Flower Diamond Art Painting Kits for Adults - Full Drill Diamond Dots Paintings for Beginners Round 5D Paint with Diamonds Pictures Gem Art Painting Kits DIY Adult Crafts Kits 12x16inch
Legrace$7.344.8★436 rev
Diamond Art Kits for Adults Rainbow Butterfly Diamond Paintings Kits for Beginners Flower 5D DIY Paint By Diamonds Full Round Drill Diamond Dot Gem Art Painting Kits for Home Wall Decor 13.8X13.8 Inch
DOTSTART$6.114.8★514 rev
Aestalrcus Butterfly Diamond Art Kits for Adults Butterfly Special Shape Diamond Painting Kits for Adults DIY Gem Art Crystal Rhinestones for Gift Home Wall Decor 12x12 Inch
Aestalrcus$7.484.7★130 rev
Newest
by launch date
mrpwnle 4 Pack Butterfly Diamond Art Kits for Adults - Butterfly Flowers Diamond Painting Kits for Adults Beginners 5D Round Full Drill Diamond Art Dots Gem Art Kit for Home Wall Decor 12x12in
mrpwnle$16.22126 rev
Aestalrcus Butterfly Diamond Art Kits for Adults Special Shape Diamond Painting DIY Gem Art Crystal Rhinestones for Gift Home Wall Decor 12x12 Inch
Aestalrcus$7.03130 rev
BOHADIY Diamond Art Kits for Adults Beginner Butterfly Diamond Painting Kits 5D Diamond Dots Gem Art Crafts with Tools Round Full Drill Funny Crafts for Home Wall Decor&Gift-12x16 inch Flower
BOHADIY$7.682 rev
Sanjee Pearl Butterfly Diamond Art Painting Kits for Adults Beginner 5D DIY Round Full Drill Gem Art Crafts for Home Wall Decor Gift 12x16inch
Sanjee$5.261 rev
TOPMCYSG Butterfly Diamond Art Kits for Adults Flowers 5D Diamond Painting Kits for Beginners Round Full Drill DIY Diamond Dots Paintings Diamonds Pictures Gem Art for Home Wall Decor 12X16 inch
TOPMCYSG$4.9520 rev
Trending
90-day click momentummrpwnle 4 Pack Butterfly Diamond Art Kits for Adults - Butterfly Flowers Diamond Painting Kits for Adults Beginners 5D Round Full Drill Diamond Art Dots Gem Art Kit for Home Wall Decor 12x12in
mrpwnle$16.224.7★
BOHADIY Diamond Art Kits for Adults Beginner Butterfly Diamond Painting Kits 5D Diamond Dots Gem Art Crafts with Tools Round Full Drill Funny Crafts for Home Wall Decor&Gift-12x16 inch Flower
BOHADIY$7.685.0★
Aestalrcus Butterfly Diamond Art Kits for Adults Special Shape Diamond Painting DIY Gem Art Crystal Rhinestones for Gift Home Wall Decor 12x12 Inch
Aestalrcus$7.034.7★
TOPMCYSG Butterfly Diamond Art Kits for Adults Flowers 5D Diamond Painting Kits for Beginners Round Full Drill DIY Diamond Dots Paintings Diamonds Pictures Gem Art for Home Wall Decor 12X16 inch
TOPMCYSG$4.954.6★
Aestalrcus Butterfly Diamond Art Kits for Adults Butterfly Special Shape Diamond Painting DIY Gem Art Crystal Rhinestones for Gift Home Wall Decor 12x12 Inch
Aestalrcus$7.424.7★
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — -14.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“very colorful”
“So much fun”
“Easy to use”
“Seems well made”
“Birthday gift”
“Great design”
“Good price”
“Exactly as pictured”
“Good size”
“Beautiful picture”
What buyers complain about
“Colors are wayyyy off”
“not as advertised”
“small”
“Adhesion is not very good”
“Not real happy with the quality of the drills”
“Numbers and letters aren't clear enough”
“extremely lacking in any shine whatsoever”
“One magnet was missing and small”
“Instructions could be better”
“These turned out really good, however, a few come off the suction cup”