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butterfly charms

Skip it51/100

a small market ($60K/yr) — butterfly charms doesn't clear our bar today.

Market/yr

$60K

Growth (1y)

+152.4%

Products

56

Brands

44

was 51 a year ago

Sellers

48

Price range

$4.13–$23.37

Returns

1.0%

Rating

4.6★

51/100

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Scored 51/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
71
×0.30
Competition
84
×0.20
Quality gap
29
×0.10
Returns
92
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +152.4% year over year.
7K4KHoliday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Apr, May · busiest ÷ quietest = 2.0×

Competition

16%qiipii
  • qiipii16%
  • KACHIMOO8%
  • MARFOREVER7%
  • Tatiwoo7%
  • Hicarer5%
  • WOCRAFT5%
  • Other (38 brands)51%

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen. 44 brands and 48 sellers compete here.

Brands

44 falling

was 51 a year ago

Sellers

48

Top 5 brand share

44%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 56 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Beautiful quality”

Color15%

“Great assortment of colors”

Value For Money11%

“Worth it”

Design-Overall7%

“Excellent quality and so many designs to choose from”

Size-Overall7%

“the sizes of them are perfect”

Durability7%

“Durable and Great Quality”

Advertised Vs Actual Product5%

“Pictures and Descriptions are 100% accurate”

Ease Of Use3%

“a lot love it easy”

Gifting Purpose2%

“Bought as a gift very nice”

Adhesion/Stickiness2%

“so they glue on easier than some other brands”

What buyers complain about

Advertised Vs Actual Product18%

“False advertisement”

Size-Overall11%

“Way too big”

Durability8%

“break very easily”

Color8%

“There are mixed colors”

Brightness/Shine/Glow7%

“don't glow long”

Adhesion/Stickiness5%

“does not like to staying glued down”

Quality-Overall4%

“Kind of cheap”

Ease Of Use3%

“Couldnt even use it”

Color Fading/Discoloration3%

“However, the gold beads have discolored within 24 hours”

Locking Mechanism3%

“Won't stay closed”

Top return reasons

  • Size-Overall55%
  • Advertised Vs Actual Product15%
  • Color5%
  • Value For Money5%
  • Defective Material/Parts5%
  • Quality-Overall5%
  • Gap/Hole3%
  • Adhesion/Stickiness2%
  • Material Quality1%
  • Functionality-Overall1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.