butcher paper roll 36 inch wide
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$31.51avg listing price — sweet spot $15–$100
Price range
Great$12.96–$79.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 6% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,691.24avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Market size
Bad$59K$59K/yr · 28K searches
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
53
Top-5 brand share
79%
Open market
17%
- PH PERKHOMY27%
- SMART&CASUAL20%
- Bryco Goods18%
- Moretoes8%
- Lock Cowboy6%
- TapeManBlue4%
- Open — no brand owns it (8 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PerkHomy 36 x 2 400 (200) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 200)
PH PERKHOMY$29.544.7★1,424 rev
SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)
SMART&CASUAL$27.074.7★119 rev
Large Brown Kraft Paper Roll - 36 x 1200 (100 ft) - Made in USA - Ideal for Gift Wrapping Packing Moving Postal Shipping Parcel Wall Art Crafts Bulletin Boards Floor Cover or Table Runner
Bryco Goods$23.884.7★33,466 rev
Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM
Moretoes$21.074.3★153 rev
PerkHomy Brown Kraft Paper Roll 36 x 1 440 (120) for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 120)
PH PERKHOMY$26.234.7★1,167 rev
Newest
by launch date
SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)
SMART&CASUAL$25.7639 rev
SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)
SMART&CASUAL$23.511,614 rev
White Butcher Paper Roll 36 inch x 2160 (180) Made in USA 40 lb. Food Grade Roll of Butcher Paper for Smoker Wrapping or Storing Meats BBQ Accessories Unwaxed and Uncoated
TapeManBlue$38.5880 rev
Brown Wrapping Paper Kraft Paper Craft Paper Roll 36 x 2400 (200) for Gift Wrapping Bouquet Flower Art Painting Craft Bulletin Board Paper Easel Poster Chart Art Supplies Packing Shipping Moving
Donyang$24.91924 rev
Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM
Moretoes$21.07153 rev
Trending
90-day click momentum
GUTAG 36 x 1200 (100) Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36x1200)
GUTAG$19.934.3★
SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)
SMART&CASUAL$25.764.4★
Brown Wrapping Paper Kraft Paper Craft Paper Roll 36 x 2400 (200) for Gift Wrapping Bouquet Flower Art Painting Craft Bulletin Board Paper Easel Poster Chart Art Supplies Packing Shipping Moving
Donyang$24.914.6★
SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)
SMART&CASUAL$23.514.6★
White Butcher Paper Roll 36 inch x 2160 (180) Made in USA 40 lb. Food Grade Roll of Butcher Paper for Smoker Wrapping or Storing Meats BBQ Accessories Unwaxed and Uncoated
TapeManBlue$38.584.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“its quality was consistent throughout the roll”
“Good price”
“Is your not looking for a thick grocery bag type this is great”
“Easy to use”
“As described”
“Good Fit”
“Color is accurate in picture”
“Very durable”
“easy to clean”
“Heavy duty”
What buyers complain about
“Its thick paper”
“Color very yellow”
“not the best”
“It is extremely flimsy”
“paint soaked through quickly”
“just not very durable”
“Not as described, at all”
“Not Heavy Duty”
“Cheap tape doesn't like to stick to it”
“Little thin”