burnt orange paint
Skip itA deep review moat (20,996 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+19.9%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Okay$0.58–$20.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$105K$105K/yr · 185K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.40avg listing price — sweet spot $15–$100
Review moat
Bad20,995.58avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
71
Top-5 brand share
88%
Open market
8%
- Apple Barrel52%
- FolkArt15%
- Artecho9%
- Liquitex7%
- Colorations5%
- DecoArt4%
- Open — no brand owns it (6 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20764 Apricot
Apple Barrel$0.634.7★45,301 rev
Apple Barrel Acrylic Paint Pumpkin Orange (Pack of 3) 2 oz 20588EA- (Pack of 3)
Apple Barrel$1.774.7★45,301 rev
FolkArt Multi-Surface Paint in Assorted Colors (2 oz) 2903 Pure Orange
FolkArt$1.764.7★7,161 rev
Apple Barrel Paint GLOSS ACRYLIC 2 oz Tangelo 2 Fl Oz
Apple Barrel$1.234.7★12,529 rev
Artecho Orange Acrylic Paint Orange Paint (120ml / 4.05oz) Tubes Art Craft Paints for Canvas Rock Stone Wood Fabric Art Supplies
Artecho$8.394.6★9,392 rev
Newest
by launch date
Colorations Artist Quality Acrylic Orange Paint - 16 oz (473ml) - Made in United States Paraben-Free Non-Toxic Acrylic Paint for Adults and Kids
Colorations$9.5132 rev
Liquitex BASICS Acrylic Paint 118ml (4-oz) Tube Metallic Burnt Orange
Liquitex$11.1939,623 rev
Colorations Paraben-Free Tempera Paint for Kids - 1 Gallon Vibrant Orange Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies
Colorations$19.80346 rev
Artecho Orange Acrylic Paint 500ml / 17oz Large Bottle
Artecho$13.492,323 rev
Apple Barrel Acrylic Paint Pumpkin Orange (Pack of 3) 2 oz 20588EA- (Pack of 3)
Apple Barrel$1.7745,301 rev
Trending
90-day click momentum
Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20513 Bright Yellow
Apple Barrel$0.624.7★
Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20764 Apricot
Apple Barrel$0.634.7★
Crayola Washable Paint Orange 16oz
Crayola$6.414.6★
Apple Barrel Paint GLOSS ACRYLIC 2 oz Tangelo 2 Fl Oz
Apple Barrel$1.234.7★
FolkArt Multi-Surface Paint in Assorted Colors (2 oz) 2903 Pure Orange
FolkArt$1.764.7★
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +19.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Bright color”
“Great paint for the price”
“Affordable too”
“Good quality”
“As expected”
“BRIGHT”
“The right size can for my use”
“it works into a texture brush beautifully”
“The finish is smooth”
“it goes on surprisingly smooth with a clean”
What buyers complain about
“GARBAGE PAINT”
“Coverage was horrible”
“absolute garbage”
“Too thick”
“A total waste of money”
“They were very watery”
“came completely dry inside and totally unusable”
“The rest of the can sprayed normally”
“The stated color does not start to develop until 6 or 7 coats are applied”
“there is leakage around the tops of the bottles where they had been opened”