burgundy wrapping paper
Skip itSoft demand (-12.5% this quarter) — this niche doesn't clear our bar today.
Price range
Good$5.80–$28.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 6% kills the launch gate
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,465.72avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.06avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$189K$189K/yr · 384K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
22
Top-5 brand share
76%
Open market
21%
- RUSPEPA49%
- PH PERKHOMY8%
- Ctosree8%
- SMART&CASUAL7%
- NEPOG4%
- RayofSun3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RUSPEPA Wine Red Wrapping Paper Solid Color- Mini Roll - for Christmas Wedding Birthday Shower Congrats and Holiday - 17 Inches X 32.8 Feet
RUSPEPA$12.344.5★3,480 rev
RUSPEPA Burgundy Matte Wrapping Paper Mini Roll Wine Red Solid Color Pearly-luster Paper Perfect for Christmas Wedding Birthday Valentines Day Baby Shower Anniversary 17 Inches X 32.8 Feet
RUSPEPA$10.714.4★6,165 rev
RUSPEPA Wine Red Kraft Wrapping Paper Roll 17.5x 393(32.8) Recyclable Wine Red Gift Wrap Paper for Christmas Gift Wrapping Table Covering DIY Crafting Mothers Day Bouquet Flower 80GSM
RUSPEPA$12.824.5★3,927 rev
Ctosree Matte Burgundy Kraft Wrapping Paper 32.81 ft with 45 ft Velvet Ribbon 12 Gift Tags Solid Color Gift Wrapping Paper Roll for Graduation Mothers Fathers Day Wedding Birthday Gifts
Ctosree$28.863.8★36 rev
SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)
SMART&CASUAL$7.304.6★1,614 rev
Newest
by launch date
Vitalizart Burgundy Pearly-Lustre Wrapping Paper Set 17 With Organza Ribbon & Gift Tags Christmas Gift Wrapping Birthday Baby Shower Wedding Bouquets Handmade Crafts 197(16.4 Ft) Red Ribbon
Vitalizart$14.415 rev
NEPOG Burgundy Red Wrapping Paper Gold and Silver Irregular Foil Dots Solid Wine Red Gift Wrapping Paper - 1 Mini Roll 17 X 10 ft Per roll for Birthday Wedding
NEPOG$8.951 rev
NEPOG Wine Red Wrapping Paper Roll Gold and Silver Foil Flake Design Burgundy Red Gift Wrapping Paper - 1 Mini Roll 17 X 10 ft Per roll Perfect for Birthday Wedding
NEPOG$8.962 rev
Wine Wrapping Paper Roll - 17Inch x 16.4Feet - Elegant Champagne & Wine Glass Grape Watercolor Design Gift Wrap for Party Favors Anniversary Wedding Celebration
Pineraap$12.93114 rev
Ctosree Matte Burgundy Kraft Wrapping Paper 32.81 ft with 45 ft Velvet Ribbon 12 Gift Tags Solid Color Gift Wrapping Paper Roll for Graduation Mothers Fathers Day Wedding Birthday Gifts
Ctosree$28.8636 rev
Trending
90-day click momentumVitalizart Burgundy Pearly-Lustre Wrapping Paper Set 17 With Organza Ribbon & Gift Tags Christmas Gift Wrapping Birthday Baby Shower Wedding Bouquets Handmade Crafts 197(16.4 Ft) Red Ribbon
Vitalizart$14.415.0★
NEPOG Burgundy Red Wrapping Paper Gold and Silver Irregular Foil Dots Solid Wine Red Gift Wrapping Paper - 1 Mini Roll 17 X 10 ft Per roll for Birthday Wedding
NEPOG$8.955.0★
NEPOG Wine Red Wrapping Paper Roll Gold and Silver Foil Flake Design Burgundy Red Gift Wrapping Paper - 1 Mini Roll 17 X 10 ft Per roll Perfect for Birthday Wedding
NEPOG$8.964.0★
SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)
SMART&CASUAL$7.304.6★
AmazingSpark 2026 Graduation Gift Wrapping Paper Roll 17 x 118 Inch 3D Embossing Gold Foil Grad Gift Wrap Graduation Wrapping Paper for Class College High School Ceremony Decor Party Supplies (Maroon)
AmazingSpark$12.154.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 60.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Beautiful color”
“Useful”
“Good deal”
“Gift wrap”
“From crafts to wrapping to drawing this stuff is durable and long lasting”
“Is the perfect thickness for folding corners”
“still flexible and easy to fold neatly around books of different sizes”
“Gets the job done”
“Nice Weight for Wrapping”
What buyers complain about
“fairly thin material”
“Print was bigger than expected”
“Good product, wrong color”
“But my first customer that got the there item packed with this complained of a moldy smell”
“Thin”
“Tape does not stick to this”
“Hard to work with”
“Not heavy duty”
“Not heavy duty”
“little bit expensive though for what it is”