bullet journal stencils
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-33.5% this quarter) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 6% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good871.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$253K$253K/yr · 1.2M searches
Avg price
Okay$9.64avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.00–$19.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
29 falling
Sellers
37
Top-5 brand share
45%
Open market
50%
- VIOXIA13%
- CH HAICHENG11%
- Elempony8%
- Bsenhe6%
- PETER PAUPER PRESS6%
- ALODNY6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
36 Pcs Journal Stencils Planner Stencils for Journaling Scrapbook Notebook Diary Scrapbooking Supplie Washable Durable
VIOXIA$9.844.4★73 rev
30 PCS Journal Stencils Planner Stencils for Junk Journal Notebook Diary Scrapbook DIY Drawing Template Journal Stencil 4x7 Inch
CH HAICHENG$11.644.4★8,382 rev
Elempony 3Pcs Planner Stencils Templates Reusable Planner Stencil for Dot Grid Journals Bullet Journal Stencils Calendar & Journal Planning Accessories for Women
Elempony$4.003.8★32 rev
ALODNY 16 Pcs Journal Stencils Set - Time Saving Bullet Journaling Supplies/Accessories Kit -Ultimate Productivity Planner Stencil for Bullet Journal Stencils A5 Dotted Journals
ALODNY$9.744.5★652 rev
Handmade Flexible Record Template 9 Pack Reusable Planner Stencils Set for Journaling Dot Grid Drawing Checklists and DIY Crafts (A+B+C)
Lidayease$9.394.2★31 rev
Newest
by launch date
5x7.5 Inch Metal Journal Stencils Stainless Steel Stencil Bookmark for Bullet Journaling Reusable Planner Stencils with Faces & Icons for Habit Tracker Calendar Diary Banners Lists Scrapbooking
FIVEIZERO$7.4011 rev
houlishu 2 Pack Metal Journal Stencils - Stainless Steel Reusable Planner Stencils for Planner & Bullet Journal Lists Creative Journaling DIY Scrapbooking Habit Tracker
houlishu$9.436 rev
BLOSSOMLAYER 12pcs Journal Stencils 4 * 7 Inch Reusable Plastic Templates Set Planner Stencils Paint Template Bullet Journaling Supplies for Daily Planner Weekly Schedule Habit Tracker Note
BLOSSOMLAYER$6.961 rev
Handmade Planner Stencil Flexible Record Reusable Journal Stencils Templates for Bullet Journals Planner Drawing Lines Layout Tools Calendars & DIY Planning
Dastminear$9.8616 rev
Elempony 3Pcs Planner Stencils Templates Reusable Planner Stencil for Dot Grid Journals Bullet Journal Stencils Calendar & Journal Planning Accessories for Women
Elempony$4.0032 rev
Trending
90-day click momentum5x7.5 Inch Metal Journal Stencils Stainless Steel Stencil Bookmark for Bullet Journaling Reusable Planner Stencils with Faces & Icons for Habit Tracker Calendar Diary Banners Lists Scrapbooking
FIVEIZERO$7.404.6★
Handmade Planner Stencil Flexible Record Reusable Journal Stencils Templates for Bullet Journals Planner Drawing Lines Layout Tools Calendars & DIY Planning
Dastminear$9.863.6★
In The Slightest - Journal Stencils Planner Stencils Notebook Diary Journaling Bullet Journaling Supplies Notebook DIY Drawing Hard Plastic Planner Accessories - Seaglass
In The Slightest$15.135.0★
BLOSSOMLAYER 12pcs Journal Stencils 4 * 7 Inch Reusable Plastic Templates Set Planner Stencils Paint Template Bullet Journaling Supplies for Daily Planner Weekly Schedule Habit Tracker Note
BLOSSOMLAYER$6.964.0★
houlishu 2 Pack Metal Journal Stencils - Stainless Steel Reusable Planner Stencils for Planner & Bullet Journal Lists Creative Journaling DIY Scrapbooking Habit Tracker
houlishu$9.435.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.5% search growth over the last 90 days.Peak months: Jan, Aug · busiest ÷ quietest = 4.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Ease of use”
“Impressive variety”
“They are durable”
“Cute designs”
“Perfect fit”
“Sturdy enough”
“Easy to clean”
“organized as well”
“The stencils are a nice thickness”
What buyers complain about
“Lines and icons are way too small”
“flimsy”
“the thinness of the material”
“Not worth the price”
“The product just feels cheap”
“The size is also pretty awkward to use”
“They are not metal so be careful not to bend”
“Too thin to be useful”
“Not quite what I expected”
“easy to accidentally bend”