bullet journal pens
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Price range
Good$4.73–$33.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.05avg listing price — sweet spot $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,035.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-33.8%90-day search growth — must beat 0% to launch
Market size
Bad$26K$26K/yr · 76K searches
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
162
Top-5 brand share
54%
Open market
41%
- Mr. Pen18%
- iBayam11%
- Zebra Pen11%
- SAKURA8%
- WRITECH7%
- Paper Mate6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 54 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
iBayam 18 Colors Journal Planner Pens Office School Supplies Fine Point Fineliner Drawing Art Markers for Bullet Journaling Scrapbook Notebook Writing Note Taking Calendar Stationary Adult Coloring
iBayam$8.544.6★118,437 rev
Mr. Pen- Colored Fineliner Pens 18 Pack 0.4mm
Mr. Pen$5.444.5★600 rev
SAKURA Pigma Micron Fineliner Pens - Archival Black Ink Pens - Pens for Writing Drawing or Journaling - Assorted Point Sizes - 6 Pack
SAKURA$12.064.8★64,887 rev
Paper Mate Flair Felt Tip Pens Medium Point (0.7mm) 12 Count - For Arts & Crafts Note-Taking Journaling School Supplies for Teachers & Students
Paper Mate$10.024.8★57,641 rev
Piochoo Dual Brush Marker Pens 24 Colored Markers Fine Point and Brush Tip for Adult Coloring Books Bullet Journals Planners Note Taking Coloring Writing
Piochoo$8.294.6★7,521 rev
Newest
by launch date
WRITECH Gel Pens Journaling Highlighters: Journal Set Aesthetic Assorted Vintage Color Ink 0.5mm Fine Point Retractable 2 in 1 Pen Smooth Writing Drawing 10ct
WRITECH$14.2444 rev
WRITECH Gel Pens Journaling Highlighters: Journal Set Aesthetic Assorted Pastel Color Ink 0.5mm Fine Point Retractable 2 in 1 Pen Smooth Writing Drawing 10ct
WRITECH$15.4644 rev
Grabie Erasable Gel Pens Medium Point 0.7 mm Erasable Pens Make Mistakes Disappear for Drawing Writing Planner Pack of 9 Assorted Colors(Rustic Reverie)
Grabie$15.113,040 rev
Taja Gel Pens 6 Pcs Quick Dry Black Gel Ink Pens 0.5mm Fine Point Smooth Writing Pens for Journaling and Note Taking Cute Aesthetic Pens for Women & Men-Pastel
Taja$4.891,433 rev
Zebra Pen - Premium 12-Pack Journaling Set - No Bleed MILDLINER Highlighters CLiCKART Pens & SARASA Gel Pen - Assorted Colors for Note-Taking Bible Study Journaling and Creative Planning (14012)
Zebra Pen$18.7227 rev
Trending
90-day click momentumWRITECH Gel Pens Journaling Highlighters: Journal Set Aesthetic Assorted Pastel Color Ink 0.5mm Fine Point Retractable 2 in 1 Pen Smooth Writing Drawing 10ct
WRITECH$15.464.7★
WRITECH Gel Pens Journaling Highlighters: Journal Set Aesthetic Assorted Vintage Color Ink 0.5mm Fine Point Retractable 2 in 1 Pen Smooth Writing Drawing 10ct
WRITECH$14.244.7★
PAPERAGE Felt Tip Fine Point Pens (0.4mm) 12 Pack Colored Pens For Journaling Notebooks Planners Calendars & Drawing Great for School Office & Home (Pastel)
PAPERAGE$9.884.3★
Zebra Pen - Premium 12-Pack Journaling Set - No Bleed MILDLINER Highlighters CLiCKART Pens & SARASA Gel Pen - Assorted Colors for Note-Taking Bible Study Journaling and Creative Planning (14012)
Zebra Pen$18.724.9★
Zebra Pen - Creative 10-Pack Journaling Set - No Bleed MILDLINER Highlighters & CLiCKART Pens - Assorted Colors for Note-Taking Bible Study Bullet Journaling and Creative Planning (14010)
Zebra Pen$13.344.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 6.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are accurate”
“Easy to write”
“solid quality”
“Great Markers”
“Excellent value”
“Erases great”
“No smears”
“Smooth and easy”
“As described”
“Easy to hold”
What buyers complain about
“Not smooth writing”
“Wrong colors”
“Dry marker”
“The ink leaks”
“after like a week”
“Awful Quality”
“not Functional”
“They arent cheap”
“Dried Up”
“make the paper look odd”