Skip to content
56

bulk sketchbooks

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 10Growth 55Conversion 29Competition 73Returns 96Price range 95Avg price 95Brand share 78Review moat 82Quality gap 19

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Avg price

Incredible$31.09

avg listing price — sweet spot $15–$100

Price range

Incredible$15.92–$64.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great368.93

avg incumbent reviews — the moat a new listing must climb

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Growth

Good+28.1%

90-day search growth — must beat 0% to launch

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$38K

$38K/yr · 54K searches

Competition

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 falling

Sellers

29

Top-5 brand share

57%

Open market

35%

  • feela15%
  • EOOUT13%
  • DSTELIN12%
  • Prudiut9%
  • Jexine8%
  • GiftExpress8%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$2K9%$3K12%$5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 43 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.1% search growth over the last 90 days.
3K2KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“Cheap price”

Quality-Overall14%

“Affordable quality”

Drawing Experience11%

“Perfect for drawing”

Size-Overall11%

“Great size”

Paper Quality11%

“Paper is good”

Color6%

“Beautiful colors”

Advertised Vs Actual Product5%

“As described”

Durability3%

“Durable”

Ease Of Use2%

“easy to use”

Strength2%

“They are sturdy”

What buyers complain about

Quality-Overall21%

“Not PREMIUM quality”

Thickness12%

“likely a lower gsm page thickness. assumed since not noted in description”

Size-Overall11%

“Small”

Color8%

“They appear pricey in black”

Paper Quality7%

“Paper is thinner than I hoped”

Strength5%

“Very flimsy and not easy to use”

Value For Money5%

“That makes this a very expensive sketchbook”

Adhesion/Stickiness2%

“the binding glue was not the best”

Durability2%

“didnt hold up as well as I hoped”

Top return reasons

Size-Overall55%
Advertised Vs Actual Product10%
Paper Quality9%
Quality-Overall5%
Value For Money4%
Thin3%
Strength2%
Weight Heavy2%
Defective Material/Parts2%
Thickness1%