bulk paint
Worth a lookShows a sweet-spot price point ($48.49 avg), but a small market ($77K/yr) keeps it on the watch list.
Avg price
Great$48.49avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 6% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Okay$9.82–$208.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,416.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$77K$77K/yr · 27K searches
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
53
Top-5 brand share
59%
Open market
34%
- unuaST15%
- Nicpro14%
- Shuttle Art13%
- DUA MAIGA8%
- Colorations8%
- Crayola7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
unuaST Acrylic Paint Sets for Adults 14 Colors Large Bulk Acrylic Paints kits Rich Pigment Art Painting Supplies for Artists/Beginners Paint Sets for Canvas with Pump Color Wheel (10oz/300ml)
unuaST$33.214.6★980 rev
280 Pcs Washable Acrylic Paint for Kids Arts and Crafts 20 Gouache Watercolor Paint Sets of 12 Colors for Party Classroom Painting Supplies 20 Flat and 20 Pointed Brushes
DUA MAIGA$22.724.8★291 rev
Nicpro 14 Colors Large Bulk Acrylic Paint Set (16.9 oz 500 ml) Rich Art Painting Supplies Non Toxic for Multi Surface Rock Canvas Wood Ceramic Leather Fabric Craft for Adult with Color Wheel
Nicpro$42.754.6★2,787 rev
Shuttle Art 18 Colors Acrylic Paint Bottle Set (250ml/8.45oz) Rich Pigmented Bulk Painting Supplies for Artists Beginners and Kids on Rocks Crafts Canvas Wood Ceramic
Shuttle Art$35.504.7★4,131 rev
Crayola Washable Paint (12ct) Teacher Classroom Must Haves Wishlist Essentials Bulk Paint Set for Kids Art Projects 16 Oz Nontoxic Craft Supplies Ages 3+
Crayola$46.804.8★3,878 rev
Newest
by launch date
Caliart 52 Colors Acrylic Paint Set Art Supplies Craft Canvas Painting Kit
Caliart$31.4223,739 rev
162 Pcs Paint Brushes Bulk Round Flat Tip Acrylic Paint Brushes Set for Kids Classroom Crafts Oil Watercolor Canvases Face Painting Touch Up
ONEXIZ$9.82209 rev
Shuttle Art 15 Colors Washable Paint for Kids 32 oz Bulk Tempera Paint with Pump Non-Toxic Kids Washable Paint for Art and Crafts School & Home Must Haves
Shuttle Art$84.7915 rev
Nicpro 14 Colors Acrylic Paint Set (10oz/300ml) Large Bulk Acrylic Paints kits Rich Pigment Art Painting Supplies for Artists Beginners Adults on Rock Crafts Canvas Wood Ceramic with Pump
Nicpro$32.80413 rev
Smallbudi 15 Colors Large Bulk Acrylic Paint Set (10 oz 300 ml) Art Painting Supplies for Multi Surface Canvas Wood Leather Fabric Rock Craft Non Toxic Paint for Kid & Adult with Pump Color Wheel
Smallbudi$32.60206 rev
Trending
90-day click momentumShuttle Art 15 Colors Washable Paint for Kids 32 oz Bulk Tempera Paint with Pump Non-Toxic Kids Washable Paint for Art and Crafts School & Home Must Haves
Shuttle Art$84.794.6★
Caliart 52 Colors Acrylic Paint Set Art Supplies Craft Canvas Painting Kit
Caliart$31.424.7★
Nicpro 14 Colors Acrylic Paint Set (10oz/300ml) Large Bulk Acrylic Paints kits Rich Pigment Art Painting Supplies for Artists Beginners Adults on Rock Crafts Canvas Wood Ceramic with Pump
Nicpro$32.804.4★
36 Pack Watercolor Paint Set Washable Watercolor Paint Bulk for Kids Water Color Paint with Paint Brushes Ideal Gifts for Party Favors School Supplies & Classroom Prizes Art Activities 8 Colors
Jyusmile$26.744.2★
322PCS Washable Acrylic Paint for Kids Arts and Crafts 23 Gouache Watercolor Paint Combination Sets of 12 Colors for Party Classroom Painting Supplies 23 Flat and 23 Pointed Brushes
CHANGTIKEJI$17.884.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great assortment of colors”
“Great deal”
“Excellent Product”
“Good Paint”
“It does clean off skin easily”
“Colors are beautiful paint works good”
“Awesome set easy to use”
“As advertised”
“Christmas gift”
“Perfect for the grandkids fun”
What buyers complain about
“Low price low quality of paint”
“the paint itself was kind of thick”
“The black is not even black”
“Cheap for a reason”
“Three bottles leaked”
“Used product”
“Too small”
“Stains clothing”
“Not worth it”
“they break when you squeeze”