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bubblegum beads

Worth a look61/100

bubblegum beads shows a fragmented shelf (top 5 take 16% of clicks), but a small market ($93K/yr) keeps it on the watch list.

Market/yr

$93K

Growth (1y)

+415.8%

Products

163

Brands

83

was 86 a year ago

Sellers

89

Price range

$5.03–$38.44

Returns

1.2%

Rating

4.6★

61/100

Worth a look

Scored 61/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
5
×0.30
Growth
94
×0.30
Competition
99
×0.20
Quality gap
26
×0.10
Returns
90
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +415.8% year over year.
12K6KPrime Day '24Spike '24Spike '25Prime Day '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.5×

Competition

7%ANCADN
  • ANCADN7%
  • jinalulu7%
  • CYEENUT5%
  • Funtopia5%
  • BERMRO4%
  • LINIFOLL4%
  • Other (77 brands)68%

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen. 83 brands and 89 sellers compete here.

Brands

83 falling

was 86 a year ago

Sellers

89

Top 5 brand share

29%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 163 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color25%

“Colors are vibrant”

Quality-Overall21%

“Pretty quality beads”

Value For Money9%

“Great deal”

Advertised Vs Actual Product8%

“Better than expected”

Size-Overall7%

“They fit brand name shoes”

Brightness/Shine/Glow3%

“Great sparkle”

Embellishment/Embroidery Quality3%

“Perfect for handcrafted holiday ornaments”

Fun/Entertainment Experience3%

“Fun for the whole family”

Ease Of Use3%

“Easy to use”

Design-Overall2%

“beautifully designed”

What buyers complain about

Size-Overall23%

“They're a little too big”

Quality-Overall14%

“quality control is lacking”

Advertised Vs Actual Product11%

“Misleading”

Color10%

“have bad coloring”

Value For Money6%

“waste of money in my opinion”

Durability5%

“one broke easily”

Ease Of Use1%

“making them impossible to use”

Smell1%

“smell”

Ink Leakage1%

“run out of ink the 1st or second time you use them”

Material Quality1%

“Cheap plastic”

Top return reasons

  • Size-Overall57%
  • Advertised Vs Actual Product12%
  • Color7%
  • Value For Money5%
  • Quality-Overall5%
  • Material Quality2%
  • Defective Material/Parts2%
  • Display Colors2%
  • Functionality-Overall2%
  • Compatibility-Overall1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,969 tracked niches.