Skip to content
54

brush pens

Worth a look

Shows a fragmented shelf (top 5 take 26% of clicks), but soft demand (-26.9% this quarter) keeps it on the watch list.

Market size 33Growth 12Conversion 45Competition 89Returns 88Price range 76Avg price 81Brand share 81Review moat 22Quality gap 32

Competition

Great26%

top-5 click share — an open shelf

Returns

Great1.4%

return rate — above 6% kills the launch gate

Brand share

Great54%

top-5 brand share — no brand owns this niche

Avg price

Great$17.42

avg listing price — sweet spot $15–$100

Price range

Great$5.80–$44.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$153K

$154K/yr · 245K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,629.71

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-26.9%

90-day search growth — must beat 0% to launch

Competition

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

129

Top-5 brand share

54%

Open market

43%

  • Aen Art16%
  • Taotree16%
  • Tombow9%
  • Ohuhu8%
  • TANMIT4%
  • Pentel3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5K6%$9K9%$14K12%$18K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 62 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.9% search growth over the last 90 days.
30K20KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 3.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color30%

“Bright Colors”

Quality-Overall11%

“Quality is nice and clear”

Value For Money9%

“they are affordable”

Pen/Pencil Quality7%

“Awesome Pens”

Ease Of Use4%

“Easy to handle”

Advertised Vs Actual Product3%

“Just what I needed”

Drawing Experience3%

“Great drawing pens”

Writing Experience2%

“Smooth writing”

Paint Quality2%

“These are great paints”

Nib/Tip Quality2%

“the fine point tip is amazing”

What buyers complain about

Color15%

“Color very dull”

Quality-Overall8%

“Bad quality”

Dry/Empty Ink6%

“Dried Out”

Drying Time4%

“Takes a couple minutes to dry”

Durability4%

“Breaks easily”

Moist/Dry4%

“seems dry”

Nib/Tip Quality4%

“Not fine tip”

Advertised Vs Actual Product4%

“Not as described”

Display Colors2%

“the color is entirely wrong”

Ink Leakage2%

“that was why the ink was not flowing well”

Top return reasons

Color14%
Advertised Vs Actual Product12%
Dry/Empty Ink8%
Ink Refill7%
Value For Money7%
Functionality-Overall7%
Quality-Overall6%
Paint Quality5%
Size-Overall5%
Display Colors4%