brown wrapping paper
Worth a lookShows a $4.2M/yr market, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size
Incredible$4.2M$4.2M/yr · 2.7M searches
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.25avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 6% kills the launch gate
Price range
Good$5.31–$29.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,037.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
8
Top-5 brand share
99%
Open market
0%
- PH PERKHOMY41%
- Vanhench25%
- SMART&CASUAL19%
- Bryco Goods11%
- Moretoes3%
- Donyang1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PerkHomy Brown Kraft Paper Roll 17.5 x 1 200 (100) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB
PH PERKHOMY$7.324.7★5,280 rev
Vanhench Brown Wrapping Paper Roll Craft Kraft Packing Paper 17.5x 1200(100) for Birthday Gift Bulletin Board Arts Bouquet Flower Table Covering Poster Moving Supplies 70GSM 50LB
Vanhench$7.634.7★5,921 rev
SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)
SMART&CASUAL$7.304.6★1,614 rev
PerkHomy Brown Kraft Paper Roll 17.5 x 600 (50) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB (Brown 17.5 x 50)
PH PERKHOMY$6.024.7★974 rev
Large Brown Kraft Paper Roll - 36 x 1200 (100 ft) - Made in USA - Ideal for Gift Wrapping Packing Moving Postal Shipping Parcel Wall Art Crafts Bulletin Boards Floor Cover or Table Runner
Bryco Goods$23.884.7★33,466 rev
Newest
by launch date
SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)
SMART&CASUAL$25.7639 rev
SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)
SMART&CASUAL$23.511,614 rev
Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM
Moretoes$21.07153 rev
PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)
PH PERKHOMY$8.495,280 rev
SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)
SMART&CASUAL$27.07119 rev
Trending
90-day click momentumSMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)
SMART&CASUAL$25.764.4★
SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)
SMART&CASUAL$23.514.6★
Vanhench 36x 2400 (200) Brown Wrapping Paper Roll Bulletin Board Paper Kraft/Craft Paper Birthday Valentines Bouquet Flower Gift Packing Art Poster Crafting Moving Shipping Supplies 70GSM 55LB
Vanhench$29.924.7★
SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)
SMART&CASUAL$7.304.6★
SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)
SMART&CASUAL$27.074.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The quality of the part is really good, it hold up and is thick”
“Great deal”
“Nice thickness”
“easy to use”
“As described”
“Held up well”
“Good Fit”
“The color looks very rich”
“The paper is sturdy”
“it makes each gift that much more special”
What buyers complain about
“Definitely not thick as I had hoped”
“Incorrect size”
“Color very yellow”
“Deceiving picture makes it appear that its larger than it actually is”
“It smells like stinky armpits”
“paint soaked through quickly”
“just not very durable”
“Not Heavy Duty”
“Thin”
“Not heavy duty”