brown paint for wood
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 6% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$201K$201K/yr · 287K searches
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad13,695.44avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.95avg listing price — sweet spot $15–$100
Price range
Bad$0.62–$18.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
59
Top-5 brand share
96%
Open market
2%
- Apple Barrel79%
- FolkArt7%
- Artecho5%
- Rust-Oleum3%
- Rust-Oleum Home3%
- GOTIDEAL2%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20512 Burnt Umber
Apple Barrel$0.624.7★45,301 rev
Apple Barrel Matte Acrylic Paint 8 fl oz Nutmeg (Pack of 1)
Apple Barrel$3.014.8★866 rev
Apple Barrel Paint Acrylic 16 oz Nutmeg Brown
Apple Barrel$4.994.7★24,404 rev
FolkArt Acrylic Paint in Assorted Colors (2 oz) 2560 Bark Brown
FolkArt$1.194.7★11,109 rev
Apple Barrel Multi Surface Acrylic Paint 44848E 2 Fl Oz (Pack of 1) Milk Chocolate-Pack of 1
Apple Barrel$1.084.7★14,769 rev
Newest
by launch date
Artecho Brown Acrylic Paint (120ml / 4.05oz) Tubes Art Craft Paints for Canvas Painting Rock Stone Wood Fabric Art Supplies
Artecho$7.819,392 rev
Colorations Paraben-Free Tempera Paint for Kids - 1 Gallon Vibrant Brown. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies
Colorations$18.07346 rev
Rust-Oleum 372011 Transformations Basics Cabinet & Trim Paint Quart Espresso
Rust-Oleum Home$17.571,270 rev
Apple Barrel Acrylic Paint Chestnut (Pack of 3) 2 oz 21391EA- (Pack of 3)
Apple Barrel$1.7745,301 rev
Apple Barrel Acrylic Paint Burnt Umber (Pack of 3) 2 oz 20512EA
Apple Barrel$1.783,962 rev
Trending
90-day click momentumFolkArt Acrylic Paint in Assorted Colors (2 oz) 2560 Bark Brown
FolkArt$1.194.7★
Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20512 Burnt Umber
Apple Barrel$0.624.7★
Rust-Oleum 372011 Transformations Basics Cabinet & Trim Paint Quart Espresso
Rust-Oleum Home$17.574.4★
GOTIDEAL Acrylic Paint Burnt Umber Tubes(120ml 4.1 oz) Brown Paint Non Toxic Non Fading Rich Pigments for Painters Adults & Kids Ideal for Canvas Wood Clay Ceramic Craft Supplies (Burnt Umber)
GOTIDEAL$7.894.7★
FolkArt Acrylic Paint in Assorted Colors (2 oz) 2559 Coffee Latte
FolkArt$2.184.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.8% search growth over the last 90 days.Peak months: Apr, May, Oct · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful color”
“Good quality”
“This paint worked out great”
“Good deal”
“easy to use”
“As advertised”
“Good coverage”
“Great consistency”
“Look new again”
“The paint has a nice thickness for crafting”
What buyers complain about
“Not a good paint”
“Too dark”
“Seemed thin”
“One bottle leaking”
“it comes off very easily”
“This paint is not suitable for OUTDOOR use as advertised”
“is sticky even after weeks”
“Poor quality product”