brown cardstock
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Great431.98avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 6% kills the launch gate
Avg price
Okay$11.89avg listing price — sweet spot $15–$100
Price range
Okay$5.14–$21.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$124K$124K/yr · 123K searches
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
42
Top-5 brand share
48%
Open market
46%
- Goefun12%
- BearBoss9%
- Hlonon9%
- FloraSea9%
- KICPEG8%
- Sylroal6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 41 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
25 Sheets Brown Cardstock 8.5 x 11 92lb/250gsm Kraft Card Stock Paper Heavy Cardstock Printer Paper for Invitations Scrapbooking Crafts DIY Cards
FloraSea$5.994.7★426 rev
BearBoss Brown Cardstock Paper 8.5x11 50 Sheets Heavyweight 92lb Cover for Crafts DIY Cards Making
BearBoss$15.184.6★1,171 rev
25 Sheets Coffee Cardstock 8.5 x 11 Thick Paper Card Stock Letter 250gsm/92lb Heavyweight Scrapbook Paper for Certificates Invitations Greeting Cards Crafts Graduations
KICPEG$7.484.6★128 rev
40 Sheets Brown Kraft Cardstock 8.5 x 11 Inch Thick Paper Brown Smooth Card Stock Heavyweight Printer Paper for Invitations Scrapbooks Art Crafts DIY Cards 75lb/ 200gsm
Hlonon$6.744.6★155 rev
25 Sheets Brown Cardstock Paper 8.5 x 11 inches 250 GSM/92 lb Thick Kraft Paper Card Stock for DIY Cards Invitations Menus Cardstock Printer Scrapbook Cardboard Papers for Crafts
Sylroal$5.254.8★613 rev
Newest
by launch date
40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Brown Shades of 180GSM/65LB Construction Paper Brown Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations
TUXIYA$7.8453 rev
100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Brown Shades of 180GSM/65LB Construction Paper Brown Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations
TUXIYA$15.24141 rev
60 Sheets 8.5 x 11 Brown Cardstock 6 Assorted Shades 250GSM/92lb
YINUOYOUJIA$12.89203 rev
100 Sheets heavyweight Brown Cardstock 8.5 x 11 300gsm/110lb Craft Paper thick Card Stock Construction Paper for Card Making Scrapbooking DIY Crafts Greeting Cards Invitations Menus
APIFRSUAK$20.4611 rev
110lb Brown Cardstock Paper Thick Cardstock Goefun 50 Sheets Kraft Cardstock 8.5 x 11 for Invitations Menus Poster DIY Card(300 GSM)
Goefun$18.36196 rev
Trending
90-day click momentum40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Brown Shades of 180GSM/65LB Construction Paper Brown Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations
TUXIYA$7.844.8★
100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Brown Shades of 180GSM/65LB Construction Paper Brown Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations
TUXIYA$15.244.8★
60 Sheets 8.5 x 11 Brown Cardstock 6 Assorted Shades 250GSM/92lb
YINUOYOUJIA$12.894.6★
100 Sheets heavyweight Brown Cardstock 8.5 x 11 300gsm/110lb Craft Paper thick Card Stock Construction Paper for Card Making Scrapbooking DIY Crafts Greeting Cards Invitations Menus
APIFRSUAK$20.464.5★
110lb Kraft Cardstock 8.5 x 11 Thick Cardstock Goefun 24 Sheets Brown Card Stock for Invitations Menus Poster DIY Card(300 GSM)
Goefun$9.654.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Color”
“Good Value, Quality Card Stock”
“Each sheet is thick with good structure and good quality”
“Nice, thick paper”
“They're very sturdy”
“Worth the price”
“It's heavy enough to provide extra protection. when packed in a semi-rigid photo mailer”
“The design holds up”
“It still folds well”
“Exactly as described”
What buyers complain about
“it is way too thick”
“The paper is very thick”
“Its too flimsy even doubled up”
“Dark ish brown cardstock”
“It is described as being a 75 lb cardstock, but I think that may be a misprint”
“which makes it look noticeably lower quality”
“This paper will not work in a standard printer”
“expensive”
“These are a different size”
“Heavy and stiff”