brown butcher paper
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.49avg listing price — sweet spot $15–$100
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 6% kills the launch gate
Price range
Good$7.30–$29.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$242K$242K/yr · 115K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,807avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
11
Top-5 brand share
98%
Open market
0%
- Bryco Goods38%
- PH PERKHOMY23%
- Vanhench19%
- SMART&CASUAL16%
- Moretoes2%
- Paclord2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brown Kraft Butcher Paper Roll - 18 Inch x 100 Feet - USA Made - Food-Grade Paper for Wrapping and Smoking Meat BBQ Grilling Perfect Brisket Crust - Durable Unbleached Uncoated & Unwaxed
Bryco Goods$12.964.7★5,821 rev
PerkHomy 36 x 2 400 (200) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 200)
PH PERKHOMY$29.544.7★1,424 rev
Vanhench Brown Wrapping Paper Roll Craft Kraft Packing Paper 17.5x 1200(100) for Birthday Gift Bulletin Board Arts Bouquet Flower Table Covering Poster Moving Supplies 70GSM 50LB
Vanhench$7.634.7★5,921 rev
SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)
SMART&CASUAL$27.074.7★119 rev
PerkHomy Brown Kraft Paper Roll 17.5 x 1 200 (100) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB
PH PERKHOMY$7.324.7★5,280 rev
Newest
by launch date
SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)
SMART&CASUAL$25.7639 rev
Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM
Moretoes$21.07153 rev
SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)
SMART&CASUAL$27.07119 rev
PerkHomy Brown Kraft Paper Roll 36 x 1 440 (120) for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 120)
PH PERKHOMY$26.231,167 rev
PerkHomy Brown Kraft Paper Roll 36 x 1 800 (150) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Brown 36 x 150)
PH PERKHOMY$28.495,280 rev
Trending
90-day click momentumSMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)
SMART&CASUAL$25.764.4★
Natural Kraft Paper Roll 18 x 1200 Brown Packing Paper for Wrapping Table Runner Construction Craft Paper for Bulletin Board Gift & Birthday Wrapping Moving Supplies Cushioning
Paclord$10.604.6★
Vanhench 36x 2400 (200) Brown Wrapping Paper Roll Bulletin Board Paper Kraft/Craft Paper Birthday Valentines Bouquet Flower Gift Packing Art Poster Crafting Moving Shipping Supplies 70GSM 55LB
Vanhench$29.924.7★
SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)
SMART&CASUAL$27.074.7★
Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM
Moretoes$21.074.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Excellent Value”
“easy to use”
“Is the perfect thickness for folding corners”
“Gets the job done”
“Good Fit”
“it held up wonderfully”
“The color looks very rich”
“it makes each gift that much more special”
“easy to clean”
What buyers complain about
“Thick”
“Color very yellow”
“Flimsy”
“paint soaked through quickly”
“just not very durable”
“But my first customer that got the there item packed with this complained of a moldy smell”
“Not Heavy Duty”
“Thin”
“not the best”
“Cheap tape doesn't like to stick to it”