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59

boutonniere supplies

Worth a look

Shows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 12Growth 73Conversion 55Competition 79Returns 69Price range 47Avg price 25Brand share 94Review moat 86Quality gap 52

Brand share

Great41%

top-5 brand share — no brand owns this niche

Review moat

Great287.91

avg incumbent reviews — the moat a new listing must climb

Competition

Great36%

top-5 click share — an open shelf

Growth

Good+56.7%

90-day search growth — must beat 0% to launch

Returns

Good2.2%

return rate — above 6% kills the launch gate

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$3.91–$24.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$8.94

avg listing price — sweet spot $15–$100

Market size

Bad$48K

$48K/yr · 117K searches

Competition

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

39

Top-5 brand share

41%

Open market

55%

  • NESCCI10%
  • PAXCOO10%
  • Telyone10%
  • Dressica6%
  • BEIQIYA5%
  • Hoemwarm4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$3K9%$4K12%$6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 43 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 63 weeks — +56.7% search growth over the last 90 days.
5K3KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Sep · busiest ÷ quietest = 6.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good quality”

Value For Money17%

“Great Value”

Advertised Vs Actual Product12%

“Exactly as described”

Ease Of Use11%

“Easy to use”

Strength5%

“with stronger construction”

Magnetic Strength/Adsorption5%

“Good magnet strength”

Durability4%

“Very durable”

Design-Overall3%

“Nice floral kit to have on hand”

Adhesion/Stickiness3%

“sticks well to itself”

Size-Overall3%

“the sizes are enough to get you started”

What buyers complain about

Adhesion/Stickiness27%

“wouldn't stick”

Thickness12%

“They were thin”

Quality-Overall11%

“Frustrating Quality Control”

Magnetic Strength/Adsorption5%

“magnets that just don't hold up”

Strength5%

“Weak”

Functionality-Overall4%

“it did not work”

Size-Overall3%

“So this is just way too long”

Advertised Vs Actual Product3%

“Description is not correct”

Durability3%

“Ive seen reviews saying they break easily”

Instructions/User Manual/Troubleshooting2%

“Not sure how to use them as they did not come with instructions or diagram”

Top return reasons

Size-Overall20%
Adhesion/Stickiness17%
Functionality-Overall9%
Value For Money8%
Magnetic Strength/Adsorption7%
Advertised Vs Actual Product6%
Thin5%
Defective Material/Parts4%
Quality-Overall4%
Strength3%