book board
Skip itA small market ($72K/yr) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 6% kills the launch gate
Avg price
Great$16.18avg listing price — sweet spot $15–$100
Review moat
Good563.55avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.95–$30.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 114K searches
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
18
Top-5 brand share
90%
Open market
6%
- Lewtemi43%
- JNENERY23%
- gocreate14%
- Goefun6%
- Yezinie5%
- Wooqu4%
- Open — no brand owns it (4 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
20 Pcs Book Board Binders Board Chipboard Designer Bookboard Kraft Heavy Duty Chipboard Sheets Bookbinding Supplies for Book Binding Cover (Gray 7 x 5 Inch 50PT)
Lewtemi$13.014.4★1,362 rev
JNENERY 10 Chipboard Sheets 8.5 x 11 22pt Book Board for Bookbinding Cardboard for Crafts Thick Chipboard and Sturdy Kraft Board Thin Cardboard Sheets for DIY Projects Packaging (Gray)
JNENERY$4.954.5★171 rev
25 Sheets 12.5x10 Book Board 2 mm 80 PT for Book Binding Thick Grey Board for Bookbinding Box Making. Chip Board for Supporting Back Board Sheet
gocreate$25.324.7★211 rev
20 Pcs Book Board Binders Board Chipboard Designer Bookboard Kraft Heavy Duty Chipboard Sheets Bookbinding Supplies for Book Binding Cover (Gray 12.5 x 10 Inch 22PT)
Lewtemi$15.704.4★1,362 rev
JNENERY 10 Chipboard Sheets 8.5 x 11 22PT Book Board for Bookbinding Cardboard for Crafts Thick Chipboard and Sturdy Kraft Board Thin Cardboard Sheets for DIY Projects Packaging (Kraft)
JNENERY$5.814.5★256 rev
Newest
by launch date
Heavy-Duty Chipboard Sheets 8.5 x 11-20 Pcs Goefun 80pt/2mm Thick Greyboard Book Board for Book Binding Scrapbooking Photo Backing DIY Projects
Goefun$16.5211 rev
Heavy-Duty Book Board 12.5x10Goefun 80pt/2mm Thick Grey Chipboard Sheets for Crafts Chip Board for Book Binding Scrapbooking Photo Backing DIY Projects 20 Pack
Goefun$21.6011 rev
8.5 x 11 In 6pcs(2mm) Book Boards Chipboard Sheets for Binding Covers Backing and Crafts - Sturdy Alternative to Thin Cardboard Sheets
Czoynife$7.7813 rev
JNENERY 20Pcs Book Board 8.5 x 11 80pt Chipboard for Book Binding Cover Heavy Duty Binders Board Thick Sturdy Kraft Board Cardboard Sheets for Crafts DIY Projects Packaging (Grey)
JNENERY$15.0615 rev
LOTMER 30 Sheets Heavy-Duty Chipboard Sheets 8.5 x 11 in 80 PT-2MM Thick Chip Board for Binding Covers for Crafts Scrapbooking Photo Backing DIY Projects
LOTMER$18.0759 rev
Trending
90-day click momentumHeavy-Duty Book Board 12.5x10Goefun 80pt/2mm Thick Grey Chipboard Sheets for Crafts Chip Board for Book Binding Scrapbooking Photo Backing DIY Projects 20 Pack
Goefun$21.605.0★
Heavy-Duty Chipboard Sheets 8.5 x 11-20 Pcs Goefun 80pt/2mm Thick Greyboard Book Board for Book Binding Scrapbooking Photo Backing DIY Projects
Goefun$16.525.0★
8.5 x 11 In 6pcs(2mm) Book Boards Chipboard Sheets for Binding Covers Backing and Crafts - Sturdy Alternative to Thin Cardboard Sheets
Czoynife$7.784.4★
20 Pcs Book Board Binders Board Chipboard Designer Bookboard Kraft Heavy Duty Chipboard Sheets Bookbinding Supplies for Book Binding Cover (Gray 12 x 12 Inch 80PT)
Lewtemi$25.474.4★
20 Pcs Book Board Binder Board Cover Board Heavy Duty Chipboard for Book Binding DIY Cardboard (5 x 7 Inch 22PT)
Yezinie$5.884.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Chipboard is thick”
“Very sturdy”
“Feels like they are durable”
“Not a bd price”
“I got what I expected”
“Takes glue well for cloth or cardstock binding”
“The size is convenient”
“Theyre fine for the intended purpose, which is that they be covered with a cloth or other material”
“Easy to cut and form”
What buyers complain about
“Thicker Than Expected”
“Blatant misrepresentation”
“Flimsy”
“Way thiner than advertised”
“Not a great value for the price”
“Not nearly heavy duty enough”
“couldn't stick together for the project”
“Smelled weird”
“Just bad material overall”
“I have gotten so many paper or craft products that were damaged on arrival”