bone folder
Skip itPrices mostly outside the sweet spot ($4.96–$14.92) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,477.88avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$196K$196K/yr · 197K searches
Avg price
Okay$9.07avg listing price — sweet spot $15–$100
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$4.96–$14.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 rising
Sellers
21
Top-5 brand share
78%
Open market
17%
- VENCINK22%
- WONVOC21%
- DEEDYGO17%
- WUTA12%
- Enjoy Myself6%
- ECOHU5%
- Open — no brand owns it (7 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WONVOC 4 Pcs Bone Folders Crease Makers Scoring Tool Plastic Bone Folder Paper Creaser Folding Bookbinding Tool Origami Tools for Making Paper Crafts Quilling Leathercraft Bookbinding
WONVOC$5.094.6★253 rev
VENCINK Genuine Bone Folder Scoring Folding Creasing Burnishing Origami Paper Creaser Crafting Tool for DIY Handmade Leather Bookbinding Scrapbooking Paper Cards Crafts (100% Cattle Bone)
VENCINK$7.024.8★7,526 rev
DEEDYGO Genuine Bone Folder Tool - 100% Cattle Bone
DEEDYGO$6.634.8★1,717 rev
WUTA 100% Genuine Bone Folders Creaser Crafts Scoring Folding Creasing Origami Paper Creaser Crafting Tool for DIY Handmade Burnishing Bookbinding and Paper Crafts 1 Pack
WUTA$6.854.8★384 rev
Enjoy Myself 7pcs Bone folder and Scoring Tool Paper Folding Tool Bone Origami Creaser for Scrapbooking Card Making
Enjoy Myself$7.904.6★560 rev
Newest
by launch dateWONVOC 4 Pcs Bone Folders Crease Makers Scoring Tool Plastic Bone Folder Paper Creaser Folding Bookbinding Tool Origami Tools for Making Paper Crafts Quilling Leathercraft Bookbinding
WONVOC$5.09253 rev
9 Pcs Bone Folder Tool Scoring Tool Folding Bone Plastic Paper Folding Tool Book Binding Kit Leather Burnishing Card Making for Folding Scoring Creasing Origami Scrapbooking
JUPEAN$7.08902 rev
JUPEAN 33 Pcs Book Binding Kits 4 Pcs Bone Folder Paper Creaser Paper Folding Tool Book Binding Supplies with Bookbinding Needle Waxed Thread Steel Ruler Awl for Bookbinding Papers Card Crafts
JUPEAN$8.64593 rev
Enjoy Myself 7pcs Bone folder and Scoring Tool Paper Folding Tool Bone Origami Creaser for Scrapbooking Card Making
Enjoy Myself$7.90560 rev
8 Pack Bone Folder Tool Bone Folder Crafts Scoring Folding Creasing Paper Crafting Scrapbooking Tool for Paper Leathercrafts Bookbinding and Card Making Handmade 8 Inch
Uoeo$10.7190 rev
Trending
90-day click momentumWONVOC 4 Pcs Bone Folders Crease Makers Scoring Tool Plastic Bone Folder Paper Creaser Folding Bookbinding Tool Origami Tools for Making Paper Crafts Quilling Leathercraft Bookbinding
WONVOC$5.094.6★
WUTA Bone Folder Genuine 2Pcs Cattle Bone Paper Creaser Scrapbooking Tool for DIY Handmade Burnishing Bookbinding Cards and Paper Crafts
WUTA$9.744.8★
WUTA 100% Genuine Bone Folders Creaser Crafts Scoring Folding Creasing Origami Paper Creaser Crafting Tool for DIY Handmade Burnishing Bookbinding and Paper Crafts 1 Pack
WUTA$6.854.8★
Fiskars 157650-1001 Traditional Bone Folder 6 Inch White
Fiskars$8.264.6★
9 Pcs Bone Folder Tool Scoring Tool Folding Bone Plastic Paper Folding Tool Book Binding Kit Leather Burnishing Card Making for Folding Scoring Creasing Origami Scrapbooking
JUPEAN$7.084.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“AS DESCRIBED”
“Its very useful”
“Great deal for the money”
“Has a good feel to it”
“Nice and sturdy”
“a good size”
“These are solid bone folders in a variety of thicknesses”
“then tear works perfectly”
“Beautiful tools, perfectly polished and made of natural bone”
What buyers complain about
“PLASTIC”
“They are a bit thick at the point”
“The straight bone folders are a bit larger than I expected - compared to a normal bookbinding bone folder”
“Its not very satisfying”
“No way you can use every part of these tools without damaging your project”
“Foul, putrid, STINKY smell”
“False advertising”
“They feel really flimsy”
“lighter than bone”