board game storage
Skip itSoft demand (-26.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$37.86avg listing price — sweet spot $15–$100
Price range
Great$18.25–$125.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good782.57avg incumbent reviews — the moat a new listing must climb
Market size
Good$492K$492K/yr · 855K searches
Returns
Okay3.7%return rate — above 6% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
26
Top-5 brand share
86%
Open market
10%
- IRIS USA44%
- Lifewit14%
- HLWGOG10%
- Vtopmart10%
- Storage Standard8%
- VVCOIIROEI4%
- Open — no brand owns it (4 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IRIS USA Board Game Storage Containers 10-Pack |Made in USA| Organizers with Built-In Handle & Snap-Tight Lid for Puzzles Scrapbook and Fits 8.5 x 11 or A4 Papers Slim - Clear
IRIS USA$44.874.3★2,525 rev
IRIS USA Board Game Storage Containers 6-Pack |Made in USA| Organizers with Built-In Handle & Snap-Tight Lid for Puzzles Scrapbook and Fits 8.5 x 11 or A4 Papers Thick - Clear
IRIS USA$35.214.6★2,789 rev
Lifewit 6 Pcs Board Game Storage Boxes 12.2x10.6 Paper Container with Secure Latch Plastic Portable Organizer with Handle & Labels for File Document Puzzles Cards Art Supplies
Lifewit$35.344.6★136 rev
HLWGOG Board Game Organizer with 12pcs Zipper Bags and Writable Stickers Storage with Lid for Office Supplies Puzzles Video Game Craft Products
HLWGOG$25.334.6★232 rev
Vtopmart 3 Pack Board Game Storage with Handle and Snap-Tight Latch Lid Craft Organizer Fit 12 x 12 Papers Stackable Clear Storage Box for Scrapbook Storage Art Supply Storage Puzzle Storage
Vtopmart$26.084.6★83 rev
Newest
by launch date
FAAYUCK 4 Pack Board Game Storage Large Plastic Storage Bins with Latching Lid (14x13.5x3.15 in) Stackable Paper Storage Box for 12x12 Paper Board Game Art Supply Puzzle Documents
FAAYUCK$37.0834 rev
Lifewit 8 Pcs Board Game Storage Boxes 12.2x10.6 Paper Container with Secure Latch Plastic Portable Organizer with Handle & Labels for File Document Puzzles Cards Art Supplies
Lifewit$42.44136 rev
Board Game Storage Cabinet - Plastic Clear Storage Containers 8-Tier Large Capacity with Individual Pull-Out Drawers Lockable Wheels Casters Ideal for Card Game Boxes and Standard-Size Board Games
Piszvbej$125.752 rev
Lifewit 6 Pcs Board Game Storage Boxes 12.2x10.6 Paper Container with Secure Latch Plastic Portable Organizer with Handle & Labels for File Document Puzzles Cards Art Supplies
Lifewit$35.34136 rev
Lifewit 4 Pcs Board Game Storage Boxes 12.2x10.6 Paper Container with Secure Latch Plastic Portable Organizer with Handle & Labels for File Document Puzzles Cards Art Supplies
Lifewit$25.68136 rev
Trending
90-day click momentumLifewit 8 Pcs Board Game Storage Boxes 12.2x10.6 Paper Container with Secure Latch Plastic Portable Organizer with Handle & Labels for File Document Puzzles Cards Art Supplies
Lifewit$42.444.6★
FAAYUCK 4 Pack Board Game Storage Large Plastic Storage Bins with Latching Lid (14x13.5x3.15 in) Stackable Paper Storage Box for 12x12 Paper Board Game Art Supply Puzzle Documents
FAAYUCK$37.084.6★
Vtopmart 3 Pack Board Game Storage with Handle and Snap-Tight Latch Lid Craft Organizer Fit 12 x 12 Papers Stackable Clear Storage Box for Scrapbook Storage Art Supply Storage Puzzle Storage
Vtopmart$26.084.6★
Board Game Storage Cabinet - Plastic Clear Storage Containers 8-Tier Large Capacity with Individual Pull-Out Drawers Lockable Wheels Casters Ideal for Card Game Boxes and Standard-Size Board Games
Piszvbej$125.754.1★
Lifewit 4 Pcs Board Game Storage Boxes 12.2x10.6 Paper Container with Secure Latch Plastic Portable Organizer with Handle & Labels for File Document Puzzles Cards Art Supplies
Lifewit$25.684.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.1% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.6×