blue tempera paint
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Incredible$28.74avg listing price — sweet spot $15–$100
Price range
Good$0.61–$155.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.6%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,999.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$57K$57K/yr · 12K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
52
Top-5 brand share
95%
Open market
3%
- Colorations43%
- Crayola26%
- Prang15%
- Handy Art10%
- Apple Barrel2%
- School Smart1%
- Open — no brand owns it (3 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayola Washable Tempera Paint For Kids Blue Paint Classroom Supplies Non Toxic 32 Oz Squeeze Bottle
Crayola$10.684.7★2,537 rev
Colorations Paraben-Free Tempera Paint for Kids - Blue 16 Ounce Bottle Non-Toxic and Made in The USA
Colorations$6.824.8★41 rev
Prang Washable Tempera Paint Blue 16 Oz. 1 Count
Prang$5.094.5★2,549 rev
Handy Art Little Masters Washable Tempera Paint Blue Half Gallon 64 oz
Handy Art$11.084.6★2,146 rev
Colorations Paraben-Free Washable Tempera Paint for Kids - 1 Gallon Value Size Vibrant Blue. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies
Colorations$21.104.6★209 rev
Newest
by launch date
Colorations Simply Washable Tempera Paint Gallon - 6 Colors
Colorations$97.673 rev
Colorations Paraben-Free Tempera Paint for Kids - Blue 16 Ounce Bottle Non-Toxic and Made in The USA
Colorations$6.8241 rev
Colorations Paraben-Free Tempera Paint for Kids - 1 Gallon Vibrant Yellow. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies
Colorations$16.70346 rev
Colorations Paraben-Free Washable Tempera Paint for Kids - 8 Ounce Bottles Set of 6 Primary Colors Non-Toxic and Made in The USA
Colorations$20.93105 rev
Colorations Paraben-Free Washable Tempera Paint for Kids - 1 Gallon Value Size Vibrant Blue. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies
Colorations$21.10209 rev
Trending
90-day click momentumColorations Paraben-Free Tempera Paint for Kids - Blue 16 Ounce Bottle Non-Toxic and Made in The USA
Colorations$6.824.8★
Cra-Z-Art Washable Classic Paint Bulk Pack 8ct Assorted Colors 4oz each bottle
Cra-Z-Art$10.064.4★
Colorations Paraben-Free Washable Tempera Paint for Kids - 1 Gallon Value Size. Vibrant Red Non-Toxic and Made in The USA
Colorations$21.714.6★
Prang Washable Tempera Paint Blue 32 Oz. 1 Count
Prang$9.094.5★
Colorations Paraben-Free Tempera Paint for Kids - 1 Gallon Vibrant Yellow. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies
Colorations$16.704.6★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +14.6% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant colour”
“Super easy to wash off”
“Super easy to wash off”
“Good quality, easy to wash off”
“Good paint”
“Great value”
“The perfect paint for my kids”
“Came out just right”
“easy to use”
“Nice size”
What buyers complain about
“This is terrible quality paint”
“Chemical smell”
“Colors different than advertised”
“Three bottles leaked”
“Permanently stains anything it touches”
“Average quality”
“Small”
“The rest had been used to some degree”
“Thin consistency too”
“Broken in less then 3 months”