blue eye black
Worth a lookShows demand growing +117.0% this quarter, but prices mostly outside the sweet spot ($5.08–$13.49) keeps it on the watch list.
Growth
Incredible+117.0%90-day search growth — must beat 0% to launch
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 6% kills the launch gate
Review moat
Good774.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.53avg listing price — sweet spot $15–$100
Market size
Bad$46K$46K/yr · 53K searches
Price range
Bad$5.08–$13.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
21
Top-5 brand share
79%
Open market
15%
- DALVGFN18%
- MEICOLY17%
- CCbeauty17%
- BADCOLOR14%
- Wismee14%
- Franklin Sports6%
- Open — no brand owns it (4 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MEICOLY Royal Blue Eye Black Stick Waterproof Eye Black Baseball Softball Football Lacrosse Blue Face Body Paint Stick for Halloween SFX Avatar Smurf Mystique Alien SFX Makeup
MEICOLY$6.544.2★1,402 rev
DALVGFN ROYAL BLUE EYE BLACK STICK Anti-Glare Eyeblack For Baseball Football Softball Lacrosse Accessories Sweat-Proof Eye Black Grease Paint Smooth & Long Lasting Rich Full Coverage Color
DALVGFN$5.364.4★62 rev
BADCOLOR Blue Face Body Paint Stick Eye Black Royal Blue Face Painting for Softball Football Baseball Lacrosse Professional Facepaint Makeup for Halloween Special Effects Cosplay Costume Parties
BADCOLOR$5.944.4★2,879 rev
CCbeauty Navy Blue Eye Black Stick for Multi Sports Anti-Glare EyeBlack For Baseball Football Softball Lacrosse Water-Proof Eye Black Grease Paint For Athletes & fans
CCbeauty$5.904.6★98 rev
Light Blue Eye Black Stick for Baseball Football Softball Lacrosse Anti-Glare Under Eye Grease Stick for Athletes Sports Training Sports Eye Black
Wismee$5.584.6★72 rev
Newest
by launch date
CCbeauty Blue Glitter Eye Black Stick for Baseball Football Softball Lacrosse Sport Accessories Anti-Glare Eyeblack Waterproof Face Paint Last All Game Smooth Application High Pigmented Color
CCbeauty$6.6619 rev
Franklin Sports Eye Black Stick - Baseball Softball + Football Eye Black for Kids + Adults - Sun Glare Reduction - Blue Fusion
Franklin Sports$13.492,323 rev
Rawlings | Eye Black Stick | Retractable Tube/Glare Reduction | Adult & Youth Baseball/Softball | Blue
Rawlings$7.142,234 rev
Blue Squid PRO Blue Face Paint Stick - Waterproof Blue Body Paint for Skin Adults & Kids Eye Black Baseball Eyeblack Softball - Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports SFX
Blue Squid$5.081,066 rev
Maxcheck 3 Pcs Blue Eye Face Paint Blendable Safe Glare Reduction Football Face Paint for Sports Makeup Kids Adults Athletes Baseball Softball Players 3 Colors
Maxcheck$10.85134 rev
Trending
90-day click momentum
Maxcheck 3 Pcs Blue Eye Face Paint Blendable Safe Glare Reduction Football Face Paint for Sports Makeup Kids Adults Athletes Baseball Softball Players 3 Colors
Maxcheck$9.884.0★
Franklin Sports Eye Black Stick - Baseball Softball + Football Eye Black for Kids + Adults - Sun Glare Reduction - Blue Fusion
Franklin Sports$13.494.6★
Franklin Sports Premium Baseball Eye Black - All Sports Eyeblack Stick for Baseball Softball + Football Players - 3 Color Gold Fusion for Sun Glare - Vanilla/Gold
Franklin Sports$11.984.6★
Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks 10 Color Eyeblack Painting Kit for Athletes & Fans
Dmsky$9.124.6★
Rawlings | Eye Black Stick | Retractable Tube/Glare Reduction | Adult & Youth Baseball/Softball | Blue
Rawlings$7.144.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +117.0% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 7.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are bright”
“Good quality product the team loves the multi colors”
“Super affordable”
“Just what I wanted”
“go on very creamy”
“Easy to use”
“Build up well”
“Easy application/good variety of colors”
“Granddaughter got her teams colors and she was very happy with the application and sustainability”
“work pretty well”
What buyers complain about
“is not pigmented well”
“Broke off immediately”
“Hard to get off”
“Im also not a fan of the glitter in it”
“Tiny”
“Not as advertised”
“are very oily”
“Face cleanser, make up remover- nothing worked”
“These are not waterproof. which is ok bc I was using them for 6u ball”
“Not durable”