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blue clay beads

Skip it33/100

a small market ($22K/yr) — blue clay beads doesn't clear our bar today.

Market/yr

$22K

Growth (1y)

+39.8%

Products

17

Brands

13

was 14 a year ago

Sellers

15

Price range

$4.85–$13.41

Returns

1.6%

Rating

4.7★

33/100

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Scored 33/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
1
×0.30
Growth
47
×0.30
Competition
37
×0.20
Quality gap
22
×0.10
Returns
87
×0.10

Demand

Weekly Amazon search volume, last 102 weeks — +39.8% year over year.
4K2KSpike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul, Aug, Sep, Nov · busiest ÷ quietest = 2.8×

Competition

28%Acofect
  • Acofect28%
  • MIIIM22%
  • THRELE17%
  • Looconi7%
  • fuceury6%
  • Gionlion4%
  • Other (7 brands)16%

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them. 13 brands and 15 sellers compete here.

Brands

13 falling

was 14 a year ago

Sellers

15

Top 5 brand share

80%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 17 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color22%

“Pretty colors”

Advertised Vs Actual Product21%

“Exactly what I ordered”

Fun/Entertainment Experience9%

“Fun for crafts”

Quality-Overall9%

“Good Quality”

Size-Overall8%

“Good size”

Ease Of Use6%

“They were very easy to use”

Brightness/Shine/Glow6%

“Bright and beautiful”

Gifting Purpose6%

“Perfect gift for birthday or Christmas”

Value For Money6%

“Great value”

Embellishment/Embroidery Quality5%

“Beads are great”

What buyers complain about

Color38%

“Color is Iffy”

Size-Overall17%

“The beads are a bit smaller than in photo”

Advertised Vs Actual Product13%

“not at all similar to the photos”

Quality-Overall8%

“the quality is very poor”

Thickness8%

“its definitely not 1mm thick”

Top return reasons

  • Color44%
  • Size-Overall26%
  • Value For Money7%
  • Advertised Vs Actual Product6%
  • Material Quality4%
  • Quality-Overall4%
  • Display Colors2%
  • Functionality-Overall2%
  • Defective Material/Parts1%
  • Storage Capacity1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.