blue cardstock
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 6% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Review moat
Good510.3avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.52avg listing price — sweet spot $15–$100
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Price range
Okay$5.19–$22.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$184K$184K/yr · 140K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
97
Top-5 brand share
63%
Open market
32%
- FLIPPED26%
- Astrobrights16%
- TUXIYA8%
- Neenah7%
- WEKOOSE6%
- Uncle Paul6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cardstock 8.5 x 11 30 Sheets Cardstock Paper 85 lb/230 gsm Blue Card Stock for Printer Drawing Gift tags Invitations Cards etc (Royal blue 30 Sheets)
FLIPPED$5.984.7★814 rev
Astrobrights Mega Collection Colored Cardstock Bright Blue 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91628)
Astrobrights$17.874.8★600 rev
Astrobrights Color Card Stock 8 1/2 x 11 FSC Certified 30% Recycled 65 Lb Lunar Blue Pack of 250
Astrobrights$17.104.7★415 rev
Cardstock 8.5 x 11 65Lb Cover Card Stock Royal Blue 180gsm Cover Cardstock for Printer Copy Card Stock Paper for Printing Invitations Gift tags Christmas Card (Royal blue 40 Sheets)
FLIPPED$5.964.8★306 rev
Blues Cardstock 8.5 x 11 Craft Paper Cover Stock Stash Pack- Blue Tones Assorted Colored Scrapbook Paper 80lb Card Stock for Construction Crafts Embossing Quilling Cardmaking-30 Sheets
WEKOOSE$9.904.7★225 rev
Newest
by launch date
40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Blue Shades of 180GSM/65LB Construction Paper Blue Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations
TUXIYA$7.8653 rev
80 Sheets 8.5 x 11 Blue Cardstock 4 Assorted Blue Colored Card Stock Paper 65lb/180gsm Printer Paper Card Making DIY Crafts School Supplies Party Decorations Festive Decor.
YINUOYOUJIA$13.908 rev
100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Blue Shades of 180GSM/65LB Construction Paper Blue Cardstock Printer Paper Card Making DIY Crafts School Supplies Party Decorations
TUXIYA$15.03141 rev
25 Sheets 5 Blue Colors Cardstock Paper 8.5 X 11 Doubled-sided Card Stock 92lb/250gsm Heavy Weight Thick Craft Construction Paper for Scrapbooking DIY Cards Making Party Decor Printer UAP13MXBL25
Uncle Paul$7.171,439 rev
Amazon Basics 30% Recycled Color Copy Paper 8.5 x 11 20lb Pastel Blue 500 Sheets
Amazon Basics$10.39299 rev
Trending
90-day click momentum40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Blue Shades of 180GSM/65LB Construction Paper Blue Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations
TUXIYA$7.864.8★
80 Sheets 8.5 x 11 Blue Cardstock 4 Assorted Blue Colored Card Stock Paper 65lb/180gsm Printer Paper Card Making DIY Crafts School Supplies Party Decorations Festive Decor.
YINUOYOUJIA$13.904.7★
100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Blue Shades of 180GSM/65LB Construction Paper Blue Cardstock Printer Paper Card Making DIY Crafts School Supplies Party Decorations
TUXIYA$15.034.8★
25 Sheets 5 Blue Colors Cardstock Paper 8.5 X 11 Doubled-sided Card Stock 92lb/250gsm Heavy Weight Thick Craft Construction Paper for Scrapbooking DIY Cards Making Party Decor Printer UAP13MXBL25
Uncle Paul$7.174.7★
Amazon Basics 30% Recycled Color Copy Paper 8.5 x 11 20lb Pastel Blue 500 Sheets
Amazon Basics$10.394.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.3% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are bright”
“the quality feels consistent throughout the pack”
“Great paper”
“As described”
“Good quality paper”
“its also not a heavy cardstock”
“It isnt flimsy,”
“Medium thickness a great value for the price”
“The quantity is generous”
“Good for crafting”
What buyers complain about
“Very poor quality several papers damaged paper came out of package”
“Color was not accurate”
“Wrong thickness”
“False advertising”
“Poor quality overall”
“Not a Great Value”