black tempera paint
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Price range
Good$0.61–$32.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.25avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,767.78avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Market size
Bad$58K$58K/yr · 40K searches
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
81
Top-5 brand share
91%
Open market
4%
- Prang39%
- Crayola23%
- Colorations12%
- Handy Art10%
- Apple Barrel6%
- The Pencil Grip5%
- Open — no brand owns it (2 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prang Washable Tempera Paint Black 16 Oz. 1 Count
Prang$5.694.5★2,549 rev
Crayola Washable Paint Black 16 oz.
Crayola$6.084.6★1,814 rev
Handy Art Little Masters Washable Tempera Paint Black Half Gallon 64 oz
Handy Art$12.274.6★2,146 rev
Colorations Paraben-Free Tempera Paint for Kids - 1 Gallon Vibrant Black. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies
Colorations$19.374.6★346 rev
Prang Washable Tempera Paint Black 32 Oz. 1 Count
Prang$10.074.5★467 rev
Newest
by launch dateColorations Paraben-Free Tempera Paint for Kids - 1 Gallon Vibrant Black. Non-Toxic and Made in the USA Classroom Must Haves Bulk Arts and Crafts Supplies
Colorations$19.37346 rev
Colorations Paraben-Free Washable Tempera Paint for Kids - 1 Gallon Value Size. Vibrant Black Non-Toxic and Made in The USA Classroom Must Haves Bulk Arts and Crafts Supplies
Colorations$20.99209 rev
Sortnic Baby Hand and Footprint Paint with Sponge Head 2.54 fl oz Non-Toxic & Acid-Free Washable Baby Safe Paint for Newborn Keepsakes Dog Nose & Paw Prints Ideal New Mom Gift - Black
Sortnic$9.93266 rev
Kwik Stix Solid Tempera Paint Sticks 12 Pack of Black Same Color Washable Quick Dry (90 Seconds) ASTM Certified Non-Toxic Allergen-Free Kids & Toddler Art Supplies for Home School & Crafts
The Pencil Grip$15.38129 rev
Handy Art Little Masters Washable Tempera Paint Black Half Gallon 64 oz
Handy Art$12.272,146 rev
Trending
90-day click momentum
Prang Ready-to-Use Tempera Paint Black 16 Oz. 1 Count
Prang$8.744.6★
Crayola Premier Tempera Paint For Kids - Black (16oz) Kids Classroom Supplies Great For Arts & Crafts Non Toxic Easy Squeeze Bottle
Crayola$10.614.7★
Prang Washable Tempera Paint Red 16 Oz. 1 Count
Prang$5.284.5★
Sortnic Baby Hand and Footprint Paint with Sponge Head 2.54 fl oz Non-Toxic & Acid-Free Washable Baby Safe Paint for Newborn Keepsakes Dog Nose & Paw Prints Ideal New Mom Gift - Black
Sortnic$9.934.4★
Apple Barrel Acrylic Paint in Assorted Colors (2 Ounce) 20504 Black
Apple Barrel$0.614.7★
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -7.3% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great paint”
“Excellent Product”
“Worth it”
“Color is good”
“Cleanup was quick”
“Easy to use”
“it does the job ig”
“it has held up”
“Good coverage”
“As advertised”
What buyers complain about
“Black paint”
“Cheap”
“Black turned green”
“then started going heavy”
“Smell wasn't as strong”
“Messy”
“NOT FOR FISH TANKS”
“This was extremely difficult to get off my sons feet”
“Using on cement and pavement, usually need to thin it because it is very thick”
“Need to be very careful with whatever you are making a print on or it can smudge”