black sketchbook
Skip itSoft demand (-13.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 6% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.41avg listing price — sweet spot $15–$100
Market size
Okay$111K$111K/yr · 194K searches
Price range
Okay$4.32–$18.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,514avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
75
Top-5 brand share
66%
Open market
30%
- Prudiut47%
- UCREATE6%
- DSTELIN5%
- PAPERAGE4%
- Fuxi4%
- Rukasto4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
50 Sheets Black Paper Sketchbook 108 lb/160gsm Heavyweight Black Sketch Pad 5.58.5in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist
Prudiut$7.804.7★300 rev
30 Sheets Black Paper Sketchbook 98lb/160gsm Heavyweight Black Sketch Pad 5.58.5in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist
Prudiut$7.104.7★245 rev
50 Sheets Black Paper Sketchbook 98lb/160gsm Heavyweight Black Sketch Pad 5.88.3in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist
Prudiut$8.544.7★91 rev
UCreate Poly Cover Sketch Book Heavyweight 9 x 12 Black 75 Sheets
UCREATE$8.124.8★13,629 rev
50 Sheets Black Paper Sketchbook 108 lb/160gsm Heavyweight Black Sketch Pad 912in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist
Prudiut$11.544.7★300 rev
Newest
by launch date
Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Black Paper
SAKURA$11.2485 rev
Fuxi Black Paper Sketchbook 2-Pack - 5.5 x 8.5 | 90lb/150gsm Black Sketch Paper 50 Sheets Per Pad
Fuxi$14.913,859 rev
Fuxi Black Paper Sketchbook 9x12 60 Sheets90lb/150gsm Hardcover Spiral Bound | Black Paper Notebook for Gel Pen Colored Pencil Artist Supplies for Adults Teens & Students.
Fuxi$16.7916,539 rev
50 Sheets Black Paper Sketchbook 108 lb/160gsm Heavyweight Black Sketch Pad 5.58.5in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist
Prudiut$7.80300 rev
50 Sheets Black Paper Sketchbook 98lb/160gsm Heavyweight Black Sketch Pad 5.88.3in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist
Prudiut$8.5491 rev
Trending
90-day click momentumSakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Black Paper
SAKURA$11.244.8★
Fuxi Black Paper Sketchbook 9x12 60 Sheets90lb/150gsm Hardcover Spiral Bound | Black Paper Notebook for Gel Pen Colored Pencil Artist Supplies for Adults Teens & Students.
Fuxi$16.794.8★
50 Sheets Black Paper Sketchbook 108 lb/160gsm Heavyweight Black Sketch Pad 5.58.5in Acid-Free Drawing Paper Spiral Bound Sketch Book for Kids Teens Artist
Prudiut$7.804.7★
Cantoo City A4 Sketchbook Professional Grade Black Hard Cover Sketch Book Art Drawing Book Wood Free Off White Thick Paper Sketch Pad Dry Media 100 Pages -160g/M (108 Lb)
Cantoo City$18.974.6★
Fuxi Black Paper Sketchbook 2-Pack - 5.5 x 8.5 | 90lb/150gsm Black Sketch Paper 50 Sheets Per Pad
Fuxi$14.914.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.Peak months: Jun, Dec · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Build quality is great”
“Fun drawing set”
“Good size”
“the paper is perfectly thick”
“Great value”
“As advertised”
“The cover and pages are thick”
“they have held up great”
“Great gift set I bought for myself”
“it absorbs the colors nicely”
What buyers complain about
“the sizing is of awkward length”
“I wish the pens were a little higher quality”
“It is thick”
“It's completely coming apart”
“Paper quality is poor”
“It isn't as dark black as I'm used to”
“BUT, the advertisement picture is misleading :”
“cheap and flimsy”
“I wouldn't buy it again even for a low price”
“Very dirty as well”